Maricopa Community Colleges - Tempe, AZ
posted 3 months ago
The Public Relations & Marketing Analyst Senior position at Maricopa Community Colleges District Office is a full-time role focused on enhancing the online presence of the institution through effective social media management. The successful candidate will oversee various social media channels, including Facebook, Instagram, X, LinkedIn, and YouTube, and will collaborate with the District Marketing and Communications (MarComm) team to develop and implement comprehensive social media strategies. This role requires a creative thinker who can produce high-quality, engaging, and shareable digital content that resonates with the community and highlights the strategic priorities of the college system. In this position, the analyst will be responsible for content development, creation, management, and collaboration. The role involves conceptualizing and producing digital social media content aimed at increasing brand awareness and community engagement. The analyst will draft clear and compelling social media posts, ensuring accuracy and consistency in brand messaging. Additionally, the position requires the design and creation of social media assets, including graphics, photos, and videos, using tools like Adobe Creative Suite and Canva. The analyst will also manage a robust social media content calendar, ensuring a consistent posting schedule across all platforms. This includes utilizing social media analytics to track performance and optimize content strategies. Collaboration with college PR marketing teams is essential, as the analyst will attend events to capture content and amplify college-specific stories on a system-wide level. The role may also involve attending off-site events, which could occur outside of regular business hours, to ensure comprehensive coverage of the college's activities and initiatives.