Public Relations & Marketing Coordinator

Lifeserve Blood Center - Johnston, IA

Part-time - Mid Level

Johnston, IA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Public Relations & Marketing Coordinator at LifeServe Blood Center is responsible for developing and organizing marketing and public relations programs to enhance the organization's visibility and community engagement. This role involves creating marketing materials, managing projects, and ensuring consistent messaging to support community partnership programs and increase blood donations.

Responsibilities

• Develop marketing programs and tactics to increase visibility for the organization and support blood donations.
• Create and maintain relationships with organizations to host special events and blood drives.
• Ensure marketing efforts align with immediate and long-term business goals.
• Collaborate with recruitment team members to develop programs targeting special demographics for first-time blood donors.
• Assist in developing and implementing the company's brand strategy and marketing tactics.
• Facilitate and manage reward and recognition programs, including the Thank the Donor Program.
• Create blood recipient and donor stories for marketing purposes.
• Collaborate on social media and digital marketing efforts.
• Serve as a media spokesperson and community liaison to enhance organizational visibility.
• Maintain confidentiality of donor, employee, financial, and proprietary information.

Requirements

• Bachelor's degree in business, marketing, advertising, communications, graphic design, or related field preferred; or high school diploma with 4+ years of relevant experience.
• Experience in establishing and maintaining key relationships.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office programs.
• Ability to foster cooperation and motivate others.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Life insurance