Public Relations Marketing Manager

Snyk - Boston, MA

Full-time

Boston, MA

Miscellaneous Manufacturing

About the position

In this newly created role, you will report directly to the Senior Director of Corporate Communications at Snyk. Your primary responsibility will be to enhance and scale Snyk's Communications function on a global level, ensuring that our priority buyers gain a comprehensive understanding of our company, technology, and the impact we have worldwide. The Content Marketing team is integral to this mission, focusing on delivering content that is clear, consistent, and strategically aligned with our messaging goals. This will involve collaboration with various teams within Snyk to create and refine content that adheres to the Snyk style and effectively communicates our brand message. A significant part of your role will be to take a holistic view of our content, identifying gaps and redundancies to maximize its impact. You will execute regional media relations programs in collaboration with cross-functional teams, working alongside the broader communications team to maintain an ongoing global program. Your efforts will include identifying and crafting compelling narratives that extend beyond major news events, securing proactive earned media coverage in regions such as EMEA and APJ. You will also play a crucial role in ensuring global consistency in corporate messaging and FAQs, while accelerating Snyk's media results through innovative storytelling across both traditional and new channels. This will require you to adopt digital and cross-channel strategies to effectively engage key audiences. Additionally, you will be responsible for establishing best-in-class communications practices and processes to enhance the efficiency of the Snyk communications team. Your responsibilities will also include hiring and managing international agency partners to support PR activities, as well as adeptly handling complex and fast-moving communications challenges, both proactively and reactively. You will ensure that press releases, bylines, and other thought leadership content are optimized for key regions, including necessary translations. Furthermore, you will collaborate with agency partners to track and report key metrics on a quarterly basis, executing well-defined tasks and troubleshooting issues with minimal oversight from your manager. Understanding the team's role in contributing to the company's business outcomes will be essential, as will having a solid grasp of marketing processes and principles that can be communicated effectively to other teams.

Responsibilities

• Executing regional media relations programs in partnership with cross-functional teams.
• Working with the wider communications team to drive an always-on program worldwide.
• Identifying and telling compelling stories beyond major news moments.
• Securing proactive earned media coverage in EMEA and APJ.
• Helping drive global consistency in all corporate messaging and FAQs.
• Accelerating Snyk's global media results through innovative storytelling across both traditional and new channels.
• Building best-in-class communications practices and processes to drive global efficiency.
• Hiring and managing international agency partners to support PR activities.
• Successfully managing complex, fast-moving, and unexpected communications challenges.
• Ensuring press releases, bylines, and other thought leadership content are optimized for key regions.
• Working with agency partners to track and report key metrics on a quarterly basis.
• Executing well-defined tasks and troubleshooting problems with minimal involvement from the manager.
• Understanding the team's role in the company's business outcomes.
• Communicating marketing processes and principles to other teams.

Requirements

• Bachelor's degree (concentration in Communications or related field preferred).
• 5+ years of experience in an in-house corporate communications or agency environment, including direct support of fast-growing technology companies.
• Proven experience in building strong relationships and closely partnering with key internal stakeholders.
• Exceptional written and verbal communication skills.
• Strong team management abilities.
• Proven ability to work in a fast-paced environment.
• Understanding how to communicate complex challenges to their manager.
• Taking ownership of their programs and results and always being curious to evolve.
• Collaborating effectively with peers, taking a solutions-oriented approach when challenges arise.
• Taking feedback from peers and manager, responding quickly to evolve.

Nice-to-haves

• Experience at a global cybersecurity company.
• Experience with innovative storytelling across both traditional and new channels.
• A proactive attitude towards identifying and securing media coverage.
• Strong abilities in managing and optimizing content for different regions.
• A track record of successfully managing international agency partners.
• Ability to quickly adapt to feedback and continuously improve.