Department Of Social Services - Richmond, VA
posted 3 months ago
The Public Relations & Media Specialist at the Virginia Department of Social Services (VDSS) plays a crucial role in developing, implementing, and managing strategic communication and marketing projects. This position is designed to support the Director of Public Affairs and the Senior Communications Manager in crafting effective content strategies and awareness initiatives that span programmatic, divisional, and agency-wide efforts. The specialist will ensure that all marketing and communications efforts are integrated and aligned with the agency's mission and goals. As a representative of Public Affairs, the specialist will participate in various internal and external committees and workgroups, providing direct support to the Public Affairs team to advance public relations, marketing, and digital solutions strategies, messaging, and priorities of VDSS. The role requires a comprehensive understanding of multimedia, interactive, and electronic communications tools, including social media platforms. The specialist must demonstrate the ability to establish and maintain effective working relationships with a diverse range of internal and external audiences. A strong background in content management systems and search engine optimization is essential, as is the ability to plan and manage multiple projects simultaneously. The position demands strong consultative and needs assessment skills, along with the ability to work independently and collaboratively within team environments. Candidates should possess considerable experience in communications and public relations, particularly in utilizing social media effectively. The ability to create and edit content tailored for specific audiences across various web-based, multimedia, and social platforms is critical. A professional background in journalism, communications, public relations, marketing, or a related field is required, demonstrating the capability to perform the responsibilities of the role. Additionally, the specialist should have a comprehensive knowledge of current communications and public relations strategies, along with strong writing, editing, and presentation skills, including proficiency in AP style.