Public Relations (PR) Specialist Business and Finance Sectors

Unclassified - Fort Lauderdale, FL

Full-time

Onsite - Fort Lauderdale, FL

About the position

Sound Income Group is seeking a Public Relations (PR) Specialist with a strong background in the business and financial sectors of media. This role is pivotal in securing placements in top-tier business publications such as Bloomberg, CNBC, Fox News, Wall Street Journal, and Forbes, among others. The primary objective is to showcase the company's significant achievements in the finance and investment industries, emphasizing our unique selling proposition focused on income investing. This position is strictly onsite at our Fort Lauderdale office, with no options for hybrid or remote work, and we do not offer sponsorship for this role. The ideal candidate will leverage existing media relationships to secure placements in prominent business publications, TV financial programs, and national financial podcasts. Building and maintaining strong connections with reporters, editors, and producers at key media outlets is essential. The PR Specialist will proactively seek positive media opportunities across various platforms, including broadcast, digital, podcasts, and print, to enhance our brand visibility in the finance industry. In addition to media relations, the PR Specialist will develop and execute media campaigns, press releases, and pitches targeting relevant industry publications and mainstream media. Creating thought-leadership content to position our company as a leader in the finance industry is a critical aspect of this role. The candidate will also produce high-quality articles, blog posts, and other content that showcases our expertise and innovative approaches in the field. Identifying and securing speaking engagements at industry conferences, events, and webinars will further enhance our visibility. The PR Specialist will measure and evaluate the effectiveness of communication efforts, preparing detailed reports that highlight key performance indicators, audience engagement, media coverage, and recommendations for improvement. This role requires a proactive, detail-oriented individual who can manage multiple projects successfully in a deadline-driven environment.

Responsibilities

• Leverage existing media relationships to secure placements in prominent business publications, TV financial programs, and national financial podcasts.
• Build and maintain strong connections with reporters, editors, and producers at key media outlets.
• Proactively seek out positive media opportunities across various platforms, including broadcast, digital, podcasts, and print, to enhance brand visibility in the finance industry.
• Develop and execute media campaigns, press releases, and pitches targeting relevant industry publications and mainstream media.
• Create thought-leadership content to position the company as a leader in the finance industry.
• Produce high-quality articles, blog posts, and other content that showcases expertise and innovative approaches in the field.
• Identify and secure speaking engagements at industry conferences, events, and webinars.
• Measure and evaluate the effectiveness of communication efforts.
• Prepare detailed reports highlighting key performance indicators, audience engagement, media coverage, and recommendations for improvement.

Requirements

• 5 years of experience in public relations or corporate communications.
• Bachelor's degree.
• Previous agency experience is a plus.
• Proven experience in writing, editing, and proofreading marketing or press materials.
• Familiarity with media database platforms (Cision, Muckrack, etc.).
• Strong understanding of the finance media sectors.
• High level of professionalism, integrity, and discretion in handling sensitive financial information.
• Ability to stay current with news and trends within the financial media sector.
• Superior written and verbal communication skills.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, etc.).
• Ability to multitask, prioritize, and problem-solve in a deadline-driven environment.
• Detail-oriented with a strong service mindset.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance