Public Relations Program Manager

Nemours - Wilmington, DE

Full-time - Mid Level

Hybrid - Wilmington, DE

Hospitals

About the position

The Public Relations Program Manager at Nemours Children's Health is responsible for leading strategic communications efforts to enhance the organization's reputation across the Delaware Valley. This role involves crafting compelling narratives that resonate with various audiences, including the media, patients, policymakers, and donors, while promoting the health initiatives and innovations of Nemours. The manager will work closely with internal teams to drive thought leadership and secure media coverage, particularly focusing on clinical areas and content from the Nemours KidsHealth website.

Responsibilities

• Lead strategic communications across the Delaware Valley targeting media, patients, policymakers, donors, and the general public.
• Identify and package compelling stories that gain national and regional attention.
• Drive thought leadership by supporting Nemours-owned content and securing third-party platform opportunities.
• Create and drive key messages through traditional media relations and digital content creation.
• Promote clinical areas within the hospital and content from Nemours KidsHealth.
• Facilitate on-site media interviews and PR events.

Requirements

• Proven experience in public relations, particularly in healthcare communications.
• Strong track record of placing stories in national and regional media outlets.
• Ability to cultivate relationships with researchers, clinicians, and stakeholders.
• Understanding of healthcare innovation and the scientific process.

Nice-to-haves

• Experience in digital content creation and social media management.
• Familiarity with award nominations and recognition processes in healthcare.

Benefits

• Flexible work options including some remote work.
• Opportunities for professional development and training.