Public Relations Specialist (Copywriter/Editor)

Spring Hill College - Mobile, AL

Full-time - Entry Level

Mobile, AL

Educational Services

About the position

The Public Relations Specialist (Copywriter/Editor) position at Spring Hill College is a full-time role within the Marketing and Communications department. This position reports directly to the Director of Marketing and Communications and requires an exceptional copywriter and communicator with a strong background in various fields, including internal communications, marketing/advertising, and strategic communications. The successful candidate will be a compelling storyteller, capable of producing high-quality written content that engages and informs various audiences. Daily responsibilities include writing and editing support for news and feature stories, internal employee communications, press releases, website content, social media posts, newsletters, and speeches or talking points. The role also involves assisting the Director of Marketing and Communications with various tasks, which may include photography, content creation for social media, and the development of marketing materials. Collaboration with the Marketing and Communications team is essential to support the college's mission and objectives. The Public Relations Specialist will manage all internal and external communications and marketing for the college, from conception to execution and distribution. This includes assisting with admission and advancement marketing materials, maintaining content calendars, and coordinating with other departments to develop story coverage plans. The candidate will be responsible for researching, writing, editing, and proofreading content for college publications, ensuring accuracy and adherence to college guidelines. Additionally, the role involves promoting college events, creating e-newsletters, and developing content that aligns with the college's strategic goals. The candidate will also support public relations initiatives, including writing press releases and media advisories, and will work closely with the Social Media Coordinator to enhance the college's social media presence.

Responsibilities

• Managing all internal and external communications and marketing for the college, from conception to execution and distribution.
• Assisting with admission and advancement marketing materials and proposals, such as direct mail, email campaigns, brochures, donor proposals, etc.
• Working with the Director of Marketing and Communications to maintain content calendars and coordinate with other departments to develop story coverage plans.
• Researching, writing, editing, and proofreading content for college print and online publications, including Spring Hill Magazine, annual reports, and newsletters.
• Developing all communication, ensuring accuracy, timeliness, and distribution through appropriate channels, adhering to college guidelines.
• Managing the promotion of college events and the creation and distribution of the college's e-newsletters as assigned.
• Communicating with internal and external audiences by developing content that advances the college's goals as outlined by the strategic plans.
• Writing and editing news and feature stories for the college's publications that highlight student and faculty achievements.
• Supporting public relations and media relations initiatives, including writing press releases and media advisories.
• Working with the Social Media Coordinator on the college's social media strategy, creating and curating digital content.
• Capturing photographs and visuals as needed to support content creation and marketing materials.
• Writing content for departmental marketing and promotional materials, including brochures and banners.
• Collaborating with the Marcom creative team on design and photography for marketing collateral.
• Serving as the Marcom liaison for developing news stories and media releases to amplify college messaging.
• Pitching news ideas to the Director of Marketing and Communications related to leveraging current media and features for awareness.
• Serving as the primary content manager for the college's websites, editing and updating content as needed.
• Posting to social media accounts as requested and supporting other writing and editing needs of the marketing office.

Requirements

• Bachelor's degree in a discipline related to assignment or equivalent combination of training and experience.
• 3+ years experience working under journalistic principles and practices, as well as standard English and grammar rules for writing and editing.
• Experience working in higher education, using effective communication and marketing materials to deliver the college's mission.
• Ability to think strategically about how best to communicate with internal and external audiences.
• Knowledge of and ability to apply college-style guidelines and AP style to publications.
• Ability to build positive relationships with members of the campus community and offer creative solutions to content challenges.
• Ability to handle multiple tasks, meet deadlines, and work under pressure with strict attention to detail.

Nice-to-haves

• Experience in photography and content creation for social media.
• Familiarity with digital marketing strategies and tools.
• Strong interpersonal skills to engage with diverse audiences.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance