Public Relations Specialist (Hybrid)

Nycm Insurance - Edmeston, NY

Full-time

Edmeston, NY

About the position

The Public Relations Specialist at NYCM Insurance plays a crucial role in enhancing brand awareness through various communication strategies. This hybrid position involves managing social media channels, maintaining the company blog, and building the organization's reputation in the media. The specialist will collaborate with different departments to develop content that promotes the NYCM brand and its services, while also crafting press materials and establishing relationships with key stakeholders.

Responsibilities

• Collaborate amongst organization to develop social media, website content, intranet content, agency communication, and customer communication to promote and enhance the NYCM brand.
• Assist Public Relations Supervisor with strategies that influence public opinion and promote products, services, and NYCM brand.
• Integral member of NYCM Blog, including writing and publishing blog articles, utilizing search engine optimization (SEO), and assisting in tracking of analytics.
• Write and distribute press materials including press releases, proactive pitches, and any other media communication in collaboration with Brand Management, other divisions, and management.
• Provide written drafts and key talking points for management.
• Crafts consistent organizational voice and tone to meet key marketing and branding objectives.
• Coordinate content creation, schedule, and monitor social media networks including but not limited to: Facebook, Twitter, Instagram, LinkedIn, Pinterest.
• Identify opportunities to collaborate with third party vendors to achieve branding and public relations needs.
• Establish and maintain relationships with consumers, community, employees, and media.
• Back-up to Event Coordinator to oversee external events and functions when multiple events occur on simultaneous dates.
• Maintain targeted media list.

Requirements

• High School diploma and four years' experience in communications, public relations or a closely related field OR a Bachelor's degree in communications, public relations or a closely related field.
• Valid NYS Driver's License with an acceptable driving record.

Nice-to-haves

• Preferred proficiencies in the following applications: Hootsuite, Facebook, Twitter, Instagram, Pinterest, LinkedIn, Blogger, WordPress, Slack, Asana, Google Analytics, Microsoft Office Suite, PR Newswire.
• Prior work experience or knowledge of the insurance industry is a plus.
• Ability to have basic insurance related conversation with customers and potential customers while in the field.