Public Relations Specialist Non-profit/Mission Driven!

New Vista - Lexington, KY

Full-time - Mid Level

Lexington, KY

Machinery Manufacturing

About the position

The Public Relations Specialist at New Vista of the Bluegrass is a mission-driven role focused on enhancing the organization's reputation and visibility within the community. This position involves developing and executing comprehensive public relations strategies, managing media relations, and fostering community engagement. The specialist will work closely with senior leadership to support business development initiatives and serve as the primary media contact, ensuring that New Vista is recognized as a leader in the behavioral health sector.

Responsibilities

• Develop and execute public relations strategies to enhance the organization's reputation.
• Manage media relations and serve as the primary point of contact for media inquiries.
• Cultivate relationships with key stakeholders, including schools, local government, and media outlets.
• Create and implement community engagement strategies to boost organizational awareness.
• Develop internal and external communication strategies for consistent messaging.
• Identify collaboration and business development opportunities within the community.
• Prepare staff for media interviews and represent the organization as a brand ambassador.
• Plan and attend community events in collaboration with the marketing team.
• Manage the organization's social media presence across various platforms.
• Maintain databases of key stakeholders and media contacts.
• Assist in the creation and publication of the organization's Annual Report.

Requirements

• Bachelor's degree in public relations, communications, marketing, or a related field.
• Five years of experience in public relations, community engagement, or business development.
• Valid Kentucky driver's license and reliable transportation.

Nice-to-haves

• Master's degree in communications, public relations, business, or a health-related field.
• Three years of experience in public relations or community engagement.

Benefits

• Health insurance
• Paid holidays
• Flexible scheduling
• Professional development opportunities