Public Relations Specialist Non-profit/Mission Driven!

New Vista of the Bluegrass - Lexington, KY

Full-time - Mid Level

Lexington, KY

Ambulatory Health Care Services

About the position

The Public Relations Specialist at New Vista of the Bluegrass Inc. is a mission-driven role focused on enhancing the organization's reputation and visibility within the community. This position involves developing and executing comprehensive public relations strategies, managing media relations, and fostering community engagement. The specialist will work closely with senior leadership to support business development initiatives and serve as the primary media contact, ensuring effective communication and crisis management.

Responsibilities

• Develop and execute public relations strategies to enhance the organization's reputation.
• Manage media relations and serve as the primary point of contact for media inquiries.
• Collaborate with senior management to create community engagement strategies.
• Cultivate relationships with stakeholders including schools, government, and media outlets.
• Develop internal and external communication strategies for various audiences.
• Communicate the organization's programs and services to potential partners and clients.
• Prepare staff for media interviews and represent the organization as a brand ambassador.
• Plan and attend community events to showcase the organization.
• Manage event calendars and coordinate staff participation.
• Support the marketing team with promotional materials for events.
• Assist in managing the organization's social media presence.
• Maintain databases of key stakeholders and media contacts.
• Assist in the creation and publication of the organization's Annual Report.

Requirements

• Bachelor's degree in public relations, communications, marketing, or a related field.
• Five years of experience in public relations, community engagement, or business development.
• Valid Kentucky driver's license and reliable transportation.

Nice-to-haves

• Master's degree in communications, public relations, business, or a health-related field.
• Three years of experience in public relations or community engagement.

Benefits

• Full-time employment with a mission-driven organization.