Public Relations Specialist (PR Specialist)

$23,026 - $55,016/Yr

City Of Roma - Roma, TX

Full-time - Entry Level

Onsite - Roma, TX

Utilities

About the position

The City of Roma is seeking a dynamic and creative Public Relations Specialist to join the City Manager's Office. This full-time role offers a unique opportunity to shape and manage the city's public image and communication strategies, playing a key role in engaging with the community and promoting Roma's vibrant culture and historic charm.

Responsibilities

• Developing Communication Strategies: Create and distribute engaging content across social media, press releases, newsletters, and the city's website.
• Event Coordination: Plan and promote city events such as community festivals and public meetings, ensuring they are well-publicized and attract both residents and visitors.
• Media Relations: Serve as the primary contact for media inquiries, draft and distribute press releases, and ensure accurate information is shared with the public.
• Brand Development: Assist in re-branding efforts to highlight Roma's unique character, and develop marketing strategies to promote tourism in the city's historic district.
• Community Engagement: Act as a liaison between the city and its residents, engaging with the community to gather feedback and share city initiatives and services.

Requirements

• A high school diploma or GED (an associate degree in communications or a related field is preferred).
• Experience in public relations, media relations, or event planning.
• Proficiency in both English and Spanish.
• Strong communication and social media management skills.
• Experience with graphic design tools such as Adobe Photoshop or Canva.

Benefits

• Opportunity to shape the city's public image
• Collaborative work environment with various city departments
• Engagement with the community to enhance Roma's reputation