PUBLIC RELATIONS SPECIALIST

$31,200 - $72,800/Yr

Coalition Technologies - Culver City, CA

Full-time - Entry Level

Remote - Culver City, CA

Professional, Scientific, and Technical Services

About the position

As a Public Relations Specialist at Coalition Technologies, you will play a crucial role in enhancing our clients' public image and managing their communications with the media. Your primary responsibilities will include writing press releases, maintaining a PR database, and responding to media inquiries. You will act as a liaison between clients and the media, ensuring that our clients' messages are effectively communicated and that they receive the media coverage they deserve. In this position, you will analyze various niches and verticals, scrutinizing clients' websites to identify linkable assets and developing custom PR strategies based on your findings. You will be responsible for crafting compelling outreach messages and maintaining ongoing conversations with media contacts to keep outreach fresh. Engaging with online communities and managing social media interactions will also be part of your daily tasks, as you represent clients' companies online and help maintain their corporate image. The role requires a deep understanding of content marketing and online communities, as well as the ability to secure media coverage for clients. You will need to leverage your professional relationships with writers, journalists, bloggers, and influencers to achieve the best results for our clients. This position is fully remote, allowing you to work from anywhere while being supported by our time tracking software and a culture that has thrived in remote work for over a decade.

Responsibilities

• Writing press releases.
• Keeping and organizing a PR database.
• Responding to information requests from the media if needed.
• Liaising between client and media.
• Analyzing various niches and verticals (as well as competition within them).
• Scrutinizing clients' websites and identifying linkable assets.
• Developing custom PR strategies and tactics (based on analysis) for maximum efficiency.
• Locating and vet viable link prospects and opportunities.
• Crafting compelling outreach.
• Keeping outreach conversations fresh through regular follow-ups.
• Engaging and interacting via social media.
• Potentially representing clients' companies online.
• Organizing and maintaining multi-faceted campaigns.
• Helping maintain the organization's corporate image or brand.

Requirements

• Prior experience with P.R. and Social Media.
• Preferably a Journalism background or media training.
• Flawless written and spoken English.
• The ability to write PR's and distribute them.
• Great professional relationships with writers, journalists, bloggers, and other influencers.
• The ability to secure media coverage for clients.
• A profound understanding of online communities as well as content marketing.
• Experience with services like HARO and MuckRack.
• Published & placed content on authoritative sites.
• Great interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, decision-making, and conflict resolution skills.
• The ability to stay highly organized with great attention to detail.
• The ability to maintain strict confidentiality and discretion.
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
• Passion to build a startup.
• A friendly, outgoing disposition.
• Reliable transportation if working in-house.
• A reliable workstation with a fast computer, microphone, and speakers, reliable internet and power if working remotely.

Benefits

• The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month.
• A highly competitive Paid Time Off plan, promoting quality work-life balance.
• Subsidized gym memberships to help team members feel their best.
• Medical, dental, vision, and life insurance packages for all US-based team members.
• International Health Insurance Reimbursement Program for all international team members.
• Device upgrade and learning reimbursement programs.
• Motivating career development plans with clearly defined goals and rewards.
• Additional job-specific incentives and bonuses.