PUBLIC RELATIONS SPECIALIST

Hershey Entertainment & Resorts - Hershey, PA

Full-time - Entry Level

Hershey, PA

0

Amusement, Gambling, and Recreation Industries

About the position

The Public Relations Specialist at Hershey Entertainment & Resorts is responsible for managing media relations for the resort offerings and dining brands. This entry-level position focuses on storytelling through effective communication strategies, press outreach, and influencer marketing to enhance the visibility of the company's properties. The role requires a strong writing ability and a passion for media relations, aiming to promote Hershey as a premier destination.

Responsibilities

• Manage traditional media relations efforts for The Hotel Hershey, Hershey Lodge, and Dining In Hershey brands.
• Leverage storytelling and content strategy to showcase the resort brands.
• Research and foster relationships with media contacts and identify opportunities to increase media reach.
• Lead influencer marketing for Resort brands, planning visits and coordinating with stakeholders.
• Assist with strategy for Resorts' social media channels by creating content and maintaining engagement efforts.
• Serve as editor of the destination blog and assist in writing round-up stories.
• Promote Hershey as a destination to all media contacts.
• Assist with vetting and supporting the Sweet Insiders ambassador program.
• Develop creative PR plans for the Resorts and Dining brands in collaboration with the Resorts Marketing team.
• Represent HE&R's Resort and Dining properties at industry events and conferences.

Requirements

• Minimum of 3 years of related experience.
• Bachelor's degree in Communications, Marketing, English, or Public Relations.
• Proficient in Microsoft Office applications, including Excel and Word.
• Strong writing skills and pitching experience required.
• Experience in hospitality/tourism or sales/marketing/public relations preferred.

Nice-to-haves

• Agency experience preferred.
• Experience working with key executives and operations team members.

Benefits

• FREE admission to Hersheypark
• Medical, Dental, and Vision coverage starting the first day of the next month after employment
• 401K Contribution
• Paid time off
• Employee discounts