PUBLIC RELATIONS SPECIALIST

$31,200 - $72,800/Yr

Coalition Technologies - Culver City, CA

Full-time - Entry Level

Remote - Culver City, CA

Professional, Scientific, and Technical Services

About the position

The Public Relations Specialist at Coalition Technologies is responsible for managing public relations and social media efforts to enhance the company's image and secure media coverage for clients. This role involves writing press releases, developing PR strategies, and maintaining relationships with media professionals. The position offers opportunities for career growth in a supportive remote work environment.

Responsibilities

• Writing press releases.
• Keeping and organizing a PR database.
• Responding to information requests from the media if needed.
• Liaising between client and media.
• Analyzing various niches and verticals (as well as competition within them).
• Scrutinizing clients' websites and identifying linkable assets.
• Developing custom PR strategies and tactics (based on analysis) for maximum efficiency.
• Locating and vetting viable link prospects and opportunities.
• Crafting compelling outreach.
• Keeping outreach conversations fresh through regular follow-ups.
• Engaging and interacting via social media.
• Potentially representing clients' companies online.
• Organizing and maintaining multi-faceted campaigns.
• Helping maintain the organization's corporate image or brand.

Requirements

• Prior experience with P.R. and Social Media.
• Preferably a Journalism background or media training.
• Flawless written and spoken English.
• The ability to write PR's and distribute them.
• Great professional relationships with writers, journalists, bloggers, and other influencers.
• The ability to secure media coverage for clients.
• A profound understanding of online communities as well as content marketing.
• Experience with services like HARO and MuckRack.
• Published & placed content on authoritative sites.
• Great interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, decision-making, and conflict resolution skills.
• The ability to stay highly organized with great attention to detail.
• The ability to maintain strict confidentiality and discretion.
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
• Passion to build a startup.
• A friendly, outgoing disposition.
• Reliable transportation if working in-house.
• A reliable workstation with a fast computer, microphone, and speakers, reliable internet and power if working remotely.

Benefits

• Dental insurance
• Gym membership
• Health insurance
• Life insurance
• Opportunities for advancement
• Paid time off
• Profit sharing