Public Relations Specialist

PetSmart - Phoenix, AZ

Full-time - Entry Level

Remote - Phoenix, AZ

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Public Relations Specialist at PetSmart plays a crucial role in supporting the development and execution of the company's public relations strategy. This position focuses on enhancing brand awareness and corporate reputation through strategic media relations and public-facing communications. The ideal candidate will have media relations experience and a strong desire to grow within a high-performing team.

Responsibilities

• Support in executing PetSmart's overarching PR strategy including product, consumer, business and thought leadership efforts to drive positive media coverage for the business.
• Coordinate with internal teams and agency partners to gather necessary information and details to execute ongoing campaigns.
• Assist with writing a range of materials including PR plans, press releases, media pitches, and key messages.
• Keep a pulse on emerging trends and conduct research on industry trends, competitor PR activities, and relevant media outlets to identify opportunities for the company.
• Monitor for media coverage and assist in the development of quarterly reporting and campaign recaps for leadership.
• Support coordination of key events.
• Field media inquiries and manage inbound media requests.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field.
• At least 1-2 years of strategic communications experience.
• Experience in media relations, including pitch ideation, outreach and success in securing media coverage.
• An understanding of the earned media landscape and media relations.
• Ability to work across multiple teams and handle multiple projects simultaneously.
• Strong written and verbal communication skills.
• Attention to organization and detail.
• Collaborative team player with the ability to adapt in a changing environment.
• Energetic, results-oriented, self-starter with the desire and ability to go above and beyond.
• Resourceful and proactive; able to work well under pressure with a flexible attitude.
• Professional and comfortable working with senior leadership.

Benefits

• Childcare assistance
• Pet-friendly environment
• On-site Dog Park
• Gym with equipment, fitness classes, massage therapists and personal trainers
• Café serving fresh breakfast and lunch options
• On-site coffee bar
• Learning center and onsite daycare facility (associate paid)
• Volunteer events with PetSmart Charities