PUBLIC RELATIONS SPECIALIST

City Electric Supply - Dallas, TX

Full-time - Mid Level

Dallas, TX

5,001-10,000 employees

Merchant Wholesalers, Durable Goods

About the position

The Public Relations Specialist at City Electric Supply will play a crucial role in shaping and executing the company's public relations strategy. This position involves crafting compelling narratives, engaging with media outlets, and managing social media communications to enhance the company's brand presence. The ideal candidate is an extroverted and innovative individual who thrives in a collaborative environment and is eager to contribute to a positive company culture.

Responsibilities

• Create and execute public relations strategies and campaigns that align with City Electric Supply's goals.
• Craft captivating press releases and pitch stories to local, national, and trade media.
• Build and nurture relationships with media professionals across the U.S. for effective coverage.
• Manage all social media channels, including content creation, scheduling, and engagement.
• Collaborate with internal teams to gather insights and updates for PR content.
• Track media coverage, measure PR effectiveness, and report on campaign success.
• Handle crisis communication with professionalism to protect the company's reputation.
• Organize PR events such as press conferences and media briefings to boost our public image.
• Maintain up-to-date PR materials, including press kits and media lists.
• Stay current with PR trends and best practices to continually refine our strategies.

Requirements

• Bachelor's Degree in Journalism, Public Relations, or Communications.
• Familiarity with PR tools like Cision Software; tech-savvy in managing media relations.
• Proven ability to manage social media platforms: Facebook, LinkedIn, Instagram, and Twitter.
• Strong creative and communication skills, with a solid grasp of AP Style.
• Media experience is a plus, adding depth to your PR strategies.

Nice-to-haves

• Experience in crisis communication and strategic response.
• Expertise in crafting attention-grabbing press releases and spotting newsworthy stories.

Benefits

• Medical, Dental, Vision Insurance
• 401(k) company match program
• Telehealth
• Short-term and Long-term disability insurance
• Basic and AD&D Life Insurance paid for by the company
• Critical Illness, Hospital Confinement, Accident Insurance, Supplemental Life Insurance
• Employee Assistance Program
• Mental, physical, and financial wellness
• Auto and Home Insurance discount
• Paid Time Off and 7 paid Holidays
• Paid Pregnancy, Parental, and Adoption Leave programs
• Employee Discount Program
• Training Programs
• Internal growth opportunities in a fast-growing company
• Potential for bonuses