PUBLIC RELATIONS SPECIALIST

Seminole Gaming - Hollywood, FL

Full-time - Mid Level

Hollywood, FL

Professional, Scientific, and Technical Services

About the position

The Public Relations Specialist at Seminole Hard Rock Hotel & Casino Hollywood plays a crucial role in enhancing brand awareness and driving publicity for the resort. Reporting to the Director of Marketing & Public Relations, this position involves executing public relations initiatives aimed at increasing guest patronage and profitability while protecting the organization's reputation. The specialist will actively pursue positive media exposure, organize media tours, and support various internal functions related to gaming, entertainment, and events.

Responsibilities

• Organize and implement media relations and public relations functions in a fast-paced environment.
• Develop PR strategies and campaigns that align with brand objectives, goals, and audience.
• Write press releases, media alerts, radio scripts, and copy for print and online content.
• Proofread marketing materials and information.
• Draft website copy and maintain current press kit.
• Draft pitch letters and targeted communications to niche audiences and media outlets.
• Interface with PR agency partners, offering direction and brand guidance.
• Facilitate onsite news media logistics with internal departments.
• Provide PR support for on-property filming, media broadcasts, and photoshoots.
• Vet media solicitation calls and follow up with media agency for recommendations.
• Coordinate and manage media events, press conferences, and FAM trips for journalists, bloggers, and influencers.
• Oversee all logistics for media events, including invitations and accommodations.
• Act as a brand ambassador at special events and networking opportunities.
• Build relationships with key stakeholders, media, and industry associations.
• Maintain photo galleries of property shots and events.
• Support marketing sponsorship and community relations activities as required.
• Organize digital assets and communication files.
• Review media proposals for approval and maintain publicity clips.
• Provide the Social Media team with timely information regarding events and promotions.
• Work cohesively with vendors to ensure marketing collateral meets brand standards.
• Coordinate swag bags and media giveaways for special appearances.
• Maintain and update the crisis communication plan and support the PR team as needed.
• Maintain lists for community, vendor, partner, and media for invites and follow-up.
• Provide research and planning assistance for PR initiatives.
• Maintain and coordinate media lists and processing of awards.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or Journalism required.
• 2-5 years of experience in a PR agency or corporate environment with proven success in securing media opportunities.
• Proficient knowledge of Microsoft Office, Excel, Word, PowerPoint, and other organizational systems.
• Understanding of the media relations landscape.
• Experience in writing press releases and external communications.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong media relations and networking abilities.
• Ability to handle high-pressure situations and manage crises effectively.
• Experience in event planning and execution.
• Familiarity with social media platforms and online reputation management.
• Ability to work well in a high-paced, deadline-driven environment.
• Interpersonal skills to deal effectively with business and internal contacts.
• Ability to exercise initiative, strategic thinking, and independent judgment.
• Professional appearance and demeanor.
• Ability to strategically coordinate logistics among multiple departments.
• Ability to work varied shifts, including weekends and holidays.
• Able to effectively communicate in English, in both written and oral forms.
• Ability to think strategically and possess strong organizational and multitasking skills.
• Spanish speaker preferred.

Nice-to-haves

• Spanish speaker preferred.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance