PUBLIC RELATIONS SPECIALIST

Seminole Gaming - Fort Lauderdale, FL

Full-time - Entry Level

Fort Lauderdale, FL

Professional, Scientific, and Technical Services

About the position

The Public Relations Specialist at Seminole Hard Rock Hotel & Casino Hollywood plays a crucial role in enhancing brand awareness and driving publicity through strategic public relations initiatives. Reporting to the Director of Marketing & Public Relations, this position is responsible for executing PR strategies that increase guest patronage and profitability while protecting the organization's reputation. The specialist will engage with media, organize events, and support various internal functions to promote the brand effectively.

Responsibilities

• Organize and implement media relations and public relations functions in a fast-paced environment.
• Develop PR strategies and campaigns that align with brand objectives, goals, and audience.
• Write press releases, media alerts, radio scripts, and copy for print and online content.
• Proofread marketing materials and information.
• Draft website copy and content, maintain current press kit.
• Draft pitch letters and targeted communications to niche audiences and media outlets.
• Interface with PR agency partners, offering direction, brand guidance, and creative suggestions.
• Facilitate all onsite news media logistics with internal departments.
• Provide PR support for on-property filming, media broadcasts, and photoshoots across all shifts.
• Vet media solicitation calls and follow up with media agency for recommendations.
• Coordinate and manage media events, press conferences, and FAM trips for journalists, bloggers, and influencers.
• Oversee all logistics for media events, including invitations, accommodations, and transportation.
• Act as a brand ambassador at special events, trade shows, and networking opportunities.
• Build relationships with key stakeholders, media, industry associations, and relevant influencers.
• Maintain photo galleries of property shots and events.
• Support on-site and off-site marketing sponsorship and community relations activities.
• Organize digital assets and communication files.
• Review media proposals for approval and maintain publicity clips.
• Provide Social Media team with relevant information regarding events and promotions.
• Work cohesively with vendors to ensure marketing collateral meets brand standards.
• Coordinate swag bags and media giveaways for special appearances and seasonal exposure.
• Maintain and update the crisis communication plan and support the PR team as needed.
• Maintain lists for community, vendor, partner, and social media for invites and follow-up.
• Provide research and planning assistance for PR initiatives.
• Maintain and coordinate media lists and processing of awards.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or Journalism required, or equivalent experience.
• 2-5 years of experience in a PR agency or corporate environment with proven success in securing media opportunities.
• Proficient knowledge of Microsoft Office, Excel, Word, PowerPoint, and other organizational systems.
• Understanding of the media relations landscape.
• Experience in writing press releases, stories, and other relevant content for external communications.
• Experience in pitching stories to reporters and providing samples of published clips.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong media relations and networking abilities.
• Ability to handle high-pressure situations and manage crises effectively.
• Experience in event planning and execution.
• Familiarity with social media platforms and online reputation management.
• Ability to work well in a high-paced, deadline-driven environment.
• Interpersonal skills to deal effectively with business and internal contacts.
• Ability to exercise initiative, strategic thinking, and independent judgment.
• Professional appearance and demeanor.
• Ability to strategically coordinate logistics among multiple departments.
• Ability to work varied shifts, including weekends and holidays.
• Effective communication in English, both written and oral.
• Ability to think strategically and possess strong organizational and multitasking skills.
• Spanish speaker preferred.

Nice-to-haves

• Experience in hospitality or gaming industry public relations.
• Knowledge of crisis communication strategies.
• Familiarity with digital marketing and social media management.

Benefits

• Medical, Dental, Vision & Life Insurances
• 401K
• Paid time off
• Annual Bonus Opportunity
• Employee discounts
• Flexible scheduling options