Public Relations Specialist

Hershey Entertainment & Resorts - Hershey, PA

Full-time - Mid Level

Hershey, PA

Amusement, Gambling, and Recreation Industries

About the position

The position at Hershey Entertainment & Resorts involves managing media relations for the resort offerings and dining brands associated with Hersheypark. The role focuses on storytelling through effective communication strategies, press outreach, and influencer marketing to enhance the visibility and reputation of the resorts and dining experiences. The ideal candidate will be a strong writer with a passion for media relations and a proven ability to secure media placements.

Responsibilities

• Manage traditional media relations efforts for The Hotel Hershey, Hershey Lodge, and Dining In Hershey brands.
• Leverage storytelling and content strategy to showcase the resort brands.
• Research and maintain a robust list of media contacts and foster relationships with key outlets.
• Lead influencer marketing for resort brands, planning visits and coordinating with stakeholders.
• Assist with strategy for Resorts' social media channels by creating content and maintaining engagement efforts.
• Serve as editor of the destination blog and assist in writing round-up stories.
• Promote Hershey as a destination to all media contacts.
• Assist with vetting and supporting the Sweet Insiders ambassador program.
• Develop creative PR plans for the Resorts and Dining brands in collaboration with the Resorts Marketing team.
• Represent HE&R's Resort and Dining properties at industry events and conferences.

Requirements

• Minimum of 3 years of related experience in public relations, marketing, or communications.
• Bachelor's degree in Communications, Marketing, English, or Public Relations.
• Proficient in Microsoft Office applications, including Excel and Word.
• Strong writing skills and experience in pitching media outlets.

Nice-to-haves

• Agency experience preferred.
• Experience in hospitality or tourism industries.

Benefits

• FREE admission to Hersheypark
• Medical, Dental, and Vision coverage starting the first day of the next month after employment
• 401K Contribution
• Paid time off
• Employee discounts