Public Relations Specialist

$39,513 - $39,513/Yr

Durham Technical Community College - Durham, NC

Full-time - Entry Level

Durham, NC

Educational Services

About the position

The Public Relations Specialist is responsible for promoting or creating an intended public image for individuals, groups, or organizations. This role involves crafting and disseminating information to various communications media, including traditional outlets and social media platforms. The specialist may write press releases, develop communication strategies, and engage with the public to enhance the reputation and visibility of their clients or organizations. The position requires a keen understanding of media relations, audience engagement, and the ability to adapt messaging for different platforms and audiences. Additionally, the Public Relations Specialist may conduct research to identify trends and public perceptions, allowing them to tailor their strategies effectively. This role is crucial in managing the public narrative and ensuring that the organization's message aligns with its goals and values.

Responsibilities

• Promote or create an intended public image for individuals, groups, or organizations.
• Write or select material for release to various communications media.
• Specialize in using social media for public relations purposes.
• Develop and implement communication strategies to enhance public perception.
• Engage with the media and the public to foster positive relationships.
• Conduct research to identify trends and public perceptions.

Requirements

• Bachelor's degree in Communication Studies or a related field.
• Strong writing and editing skills for various media formats.
• Experience with social media platforms and digital communication strategies.
• Ability to develop and implement effective public relations campaigns.
• Excellent interpersonal and communication skills.

Nice-to-haves

• Master's degree in a related field.
• Experience in crisis communication and media relations.
• Familiarity with analytics tools for measuring public engagement.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunities for professional development and training.