Public Relations Specialist

Gensler - San Antonio, TX

Full-time - Mid Level

Onsite - San Antonio, TX

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

Gensler is seeking a Public Relations Specialist to join their San Antonio office. This role focuses on enhancing Gensler's brand and reputation through various public relations activities, including media relations, thought leadership, and social media management. The ideal candidate will collaborate closely with the Regional PR Director and the broader team to support Gensler's communication efforts and represent the firm's design expertise in the market.

Responsibilities

• Draft communication materials including press releases, project fact sheets, key messages, blogs, and website content.
• Field and manage media requests.
• Prepare reporter briefing sheets and staff media interviews.
• Maintain media lists; research and add new reporter contacts as needed.
• Track media placements and speaking engagements.
• Research and compile business, industry, and community events for speaking opportunities and/or office attendance.
• Develop messaging or presentations for Gensler experts as needed.
• Staff each speaking event to take photos for social media channels and manage onsite interviews with reporters if they are on site.
• Coordinate sponsorship opportunities if previously agreed to by Managing Directors.
• Work with architects and designers to source ideas for articles.
• Assist architects and designers with writing and editing.
• Track published articles and post them to social media channels.
• Maintain the San Antonio Instagram account and develop market-specific content.
• Support with graphics/layout for posts and track engagement performance.
• Create reports to demonstrate platform growth, ROI, and authority of San Antonio's Instagram channel.
• Attend office, industry, and community events to capture content.
• Work with the Awards Specialist to review programs and projects.
• Attend quarterly award platform review meetings with Design Directors.
• Manage submission content development and reviews with the project team in collaboration with the Awards Specialist.
• Provide administrative support to project teams for pre-shoot planning and coordination.
• Attend and staff photoshoots as needed.
• Attend monthly check-in meetings with Managing Directors and Marketing Manager.
• Compile weekly media placements, speaking opportunities, events, and award wins for reports.
• Compile industry and business articles for the weekly Industry Brief report.
• Work with other PR Specialists to maintain and update the regional PR Sharepoint site.

Requirements

• A Bachelor's degree in Communications, PR, or Journalism (similar degrees may be considered).
• 4 - 6 years of experience in public relations, media, or communications roles, either agency-based or in-house.
• Experience in business-to-business is preferred.
• Strong writing, editing, grammar, and interpersonal skills.
• Ability to craft, prepare, and execute writing assignments under deadlines.
• Works cohesively as a member of a broader communications team.
• Ability to adapt in dynamic settings.

Nice-to-haves

• Video editing skills and familiarity with Adobe Premiere are preferred.
• Experience with social media tracking platforms like Sprout Social.

Benefits

• Medical, dental, and vision insurance.
• Disability insurance.
• Wellness programs.
• Flexible spending accounts.
• Paid holidays and paid time off.
• 401k plan.
• Profit sharing.
• Employee stock ownership.
• Twice-annual bonus opportunities.
• Reimbursement for certain professional licenses and associated renewals and exam fees.
• Tuition reimbursement for eligible programs or classes.