Public Relations Specialist

About the position

Gensler New York is seeking a creative, motivated and collaborative individual to join our office as the New York Public Relations Specialist. Working in one of the firm's largest and most dynamic offices, you will be an integral part of the New York PR & Communications team, helping communicate our firm's unique approach and how it differentiates us from our competition. A proven storyteller, the ideal candidate has a passion for design and views communications as a people-centered activity. Reporting directly to the NY PR & Communications Leader, you will simultaneously manage multiple deliverables with strategic thinking - underscored by a solid understanding of the local design and real estate markets. You will be responsible for media outreach and identifying engaging stories to a wide range of reporters; speaking engagements; thought leadership; and special projects. You will also collaborate closely with the NE Communications & Content Manager on awards programs and social media.

Responsibilities

• Work with the NY PR & Communications Leader to identify story angles and appropriate journalists/publications to engage
• Create and update targeted PR Plans for projects and practice areas
• Have a pulse on current and upcoming projects and initiatives throughout the office that best support our practice area POVs, PR strategies, and client relationships
• Work with project design teams and clients to write press materials (design backgrounders, press releases, pitches, fact sheets, messaging)
• Maintain media lists
• Maintain editorial calendars
• Work with NY office leadership on development of blog posts and bylines
• Plan and execute office events, media events or trade events
• Assist with photo shoots
• Vet inbound media requests
• Track and measure PR hits; organize press clippings
• Assist NY PR & Communications Leader with special projects, as needed
• Maintain NY Speaking Engagement calendar and manage inbound speaking opportunities, pitches and call-for-speaker deadlines
• Work with Gensler NY spokespeople to develop presentation content and talking points, speaker preparation and briefing materials
• Support social media content development for NY Instagram channel
• Collaborate with the NE Communications & Content Manager to prepare and submit awards content
• Coordination of client awards permissions and approvals, where relevant
• Ability to proactively support multiple submission deadlines at once

Requirements

• At least 6-10 years of public relations experience
• Background in architecture, design and journalism is very desirable
• Proactive, energetic, can-do attitude and desire to work in a results-oriented environment
• Polished professionalism with a comfort level interacting with high-level executives
• Strong writing, editing, grammar and interpersonal skills
• Ability to craft, prepare, and execute writing assignments (pitches, project narratives, blog posts, bylines) under deadlines
• Ability to self-manage projects around expected delivery dates
• Works cohesively as a member of a broader communications team
• Understanding of public relations as a service to the region
• Ongoing support of reporting materials on behalf of the regional PR team
• Proficiency in Microsoft Office, InDesign, Cision

Benefits

• Medical, dental, vision, disability
• Wellness programs
• Flex spending
• Paid holidays
• Paid time off
• 401k
• Profit sharing
• Employee stock ownership
• Twice annual bonus opportunities
• Reimbursement for certain professional licenses and associated renewals and exam fees
• Tuition reimbursement for certain eligible programs or classes