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The Public Relations and Media Specialist at UW-River Falls is responsible for planning, preparing, and disseminating institution-related publicity and goodwill information to the public and other external entities in support of the institution's strategic communication goals. This role requires strong content creation skills and the ability to strategize with campus leadership, particularly in relation to public-facing communication for the UWRF Chancellor. The position involves developing time-sensitive messaging and community relations, working closely with the Chancellor.