Public Relations Strategist

Compeer Financial Aca - Bloomington, IL

Full-time - Senior

Bloomington, IL

Real Estate

About the position

The Public Relations Strategist at Compeer Financial is responsible for shaping public perception and enhancing the visibility of the organization through the development and implementation of a comprehensive public relations strategy. This role involves analyzing media coverage, leading impactful PR campaigns, and collaborating with social media and paid media teams to manage content. The strategist will build and maintain relationships with journalists and media outlets to secure favorable coverage and position Compeer as a leader in its field.

Responsibilities

• Develops and manages a comprehensive PR plan including strategic planning, budget management, and media relations.
• Design and spearhead PR and media relations campaigns that align with organizational objectives.
• Collaborates in planning and maintaining the monthly social editorial calendar to drive brand awareness.
• Creates and manages a robust content calendar that supports PR objectives in coordination with social media and paid media teams.
• Partners with key journalists to create stories and secure media placements.
• Leads the creation and distribution of diverse content, including press releases and editorial pieces.
• Writes, edits, and distributes various communications materials ensuring clarity and brand alignment.

Requirements

• Bachelor's degree in journalism, marketing, communications, or related field or equivalent experience.
• Minimum of 10 years of public relations experience.
• Experience in financial services and agriculture-related businesses is highly preferred.
• In-depth understanding of public relations and media communications strategies.
• Exceptional writing, editing, and oral communication skills.
• Strong project management skills and ability to handle multiple projects simultaneously.
• Good analytical and problem-solving skills.
• Strong network of journalists in agriculture, rural, and business media categories.

Nice-to-haves

• Experience working in or with public relations agencies.
• Familiarity with storytelling techniques and media pitching processes.
• Awareness of industry trends and best practices in PR and media relations.

Benefits

• Medical, Dental, Vision insurance
• 401K (3% Compeer contribution & up to an additional 6% match)
• Paid time off (vacation, sick leave, holidays, volunteer time)