Public Works Public Relations Manager New

$57,741 - $76,502/Yr

Charlotte County

Full-time - Mid Level

Executive, Legislative, and Other General Government Support

About the position

The Public Works Public Relations Manager is responsible for managing public relations, marketing, and educational initiatives for the Public Works department. This role involves serving as the spokesperson for the department, managing media relations, and coordinating public outreach programs. The manager will develop and implement marketing plans, maintain communication channels, and ensure effective community engagement while working under the supervision of the Department Director.

Responsibilities

• Serves as spokesperson for assigned department; responds to routine media inquiries and questions; provides print and broadcast interviews as needed; tracks resulting stories; and assists in managing essential and time-critical communications activities.
• Manages relationships with media contacts; develops and implements public relations opportunities; and coordinates public relations activities with Public Information Officer and department managers.
• Provides relevant and timely information regarding department activities and projects; prepares and distributes press releases; and maintains and monitors web page and social media accounts.
• Pursues and maintains professional relationships; acts as liaison to outside agencies; and develops industry promotions and partnerships.
• Manages promotions and collateral distribution efforts; creates and distributes brochures, informational handouts, flyers, informational packets, and other collateral materials.
• Coordinates public outreach programs, attends meetings, and makes presentations to community groups, organizations, businesses and schools.
• Travels to county departments, meetings, and events pertaining to community outreach initiatives.
• Assists with other department activities as requested; prepares annual budget documents; compiles and analyzes economic impact data; manages research and inquiry services programs and related sub-contractors; and other activities as assigned.
• May design, execute, and evaluate a comprehensive marketing, brand alignment, and community relations plan for the department. Collaborates with division managers in the creation and execution of this plan.
• May establish processes and measures to track the progress and effectiveness of marketing and communications.
• May provide reports regarding this effectiveness to the management team, board, and other community groups, as necessary.
• May investigate partnerships and alternative sources of funding to support programs and activities.
• May regularly conduct market research to assess audiences and discover new and improved marketing opportunities.
• May monitor marketing trends to ensure marketing is current and follows best practices.
• Performs basic administrative duties including written reports, memorandums, letters, and electronic correspondence, interaction with vendors, and communication through telephone and meetings.
• Provides exceptional customer assistance, problem-solving, and/or complaint resolution by all forms of communication.

Requirements

• Bachelor's Degree in Public Relations, Marketing, Communications, or a related field.
• Three (3) years of experience in public relations, marketing, or communications.
• Must maintain a valid driver's license.
• Knowledge of departmental policies, plans, and procedures.
• Knowledge of modern office practices, plans, and procedures.
• Knowledge of Microsoft Word, Excel, PowerPoint, and other job-related computer programs and software applications.
• Knowledge of principles, practices & techniques of promotion, marketing & public relations.
• Knowledge of principles and practices of County's budgetary processes.
• Strong analytical and research skills.
• Strong written and oral communication skills including public speaking and the ability to develop effective proposals and reports.

Nice-to-haves

• Experience with Adobe InDesign, Illustrator, and Photoshop.
• Familiarity with social media management and digital marketing strategies.

Benefits

• Health insurance coverage
• Paid holidays
• Flexible scheduling
• Professional development opportunities