Publicis CoLab - Director, Strategy

Publicis Groupe - New York, NY

Full-time - Senior

New York, NY

Professional, Scientific, and Technical Services

About the position

The Director of Strategy at Publicis CoLab is responsible for leading strategic initiatives that drive brand development and marketing strategies for clients. This role requires a deep understanding of consumer behavior and digital interactions, enabling the creation of actionable insights and recommendations. The Director will oversee all strategic work streams, ensuring high-quality analysis and effective communication with clients and internal teams.

Responsibilities

• Develop strong client relationships as a key strategic and business partner.
• Guide the strategic direction with internal and external teams regarding clients' brand development and marketing approach.
• Gain a deep understanding of clients' business objectives, challenges, threats, and opportunities.
• Develop a nuanced understanding of clients' customers' wants, needs, and behaviors across the full customer journey.
• Formulate strategic recommendations for brand positioning, marketing strategy, and digital engagement strategy.
• Develop POVs for colleagues and clients around business-critical issues and trends.
• Create inspiring creative and execution briefs.
• Facilitate internal brainstorms and client workshops.
• Identify and pursue organic growth opportunities within existing clients.
• Partner with clients on market research activities.
• Oversee the development of measurement plans and derive meaningful insights from qualitative and quantitative analysis.
• Contribute to the development of junior team members.
• Manage complex projects independently and successfully.
• Collaborate seamlessly with other departments to identify opportunities for efficiencies.

Requirements

• 7-10 years of relevant experience in a similar agency environment.
• Experience in healthcare marketing, including both HCP and consumer.
• Superb written and verbal communication skills.
• Strong analytical and logical thinking abilities.
• Ability to simplify and clarify complex concepts.
• Structured problem-solving approach to address complex strategic issues.
• Excellent analytical skills.
• Deep immersion in clients' business on both commercial and clinical/scientific levels.
• Ability to develop strong client relationships based on deep business understanding.
• Familiarity with relevant digital channels (e.g., web, mobile, CRM, social media, search).

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off