Dollywood Parks & Resorts - Pigeon Forge, TN
posted 21 days ago
About the position
At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts and they will tell you this place is different. It's not a difference that you can touch or see - it's a difference you can feel. We are seeking a Publicist who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests. We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. We seek an individual who can bring the vision of the resorts to life. The right Publicist checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
Responsibilities
- Write optimized news releases
- Write optimized content for digital media applications, including blog posts
- Identify stories, gather information, and write articles for internal employee newsletters
- Serve as PR team copy editor for email blasts
- Cultivate relationships with media representatives with a focus on specific geographic regions
- Participate in the editorial planning process for annual PR-related initiatives
- Develop and execute tactical plans and media recaps for Dollywood's Splash Country with the approval of the Public Relations Director
- Manage relationships with the Dollywood's Splash Country operational team and execute on-site events and media visits at all properties as directed by the Public Relations Director
- Identify and pitch stories to garner placement for and increase awareness of the Dollywood brand and coordinate any follow-up facts, data and/or coordination with park personnel
- Coordinate and facilitate site visits at all properties for members of the media, including print, broadcast and digital
- Serve as a company spokesperson on-camera and in print/online media opportunities
- Prepare appropriate company leaders/peers for media interviews as required
- Monitor news trends and news media across traditional and non-traditional channels to maintain a solid grasp of relevancy as it relates to The Dollywood Company, the theme park/amusement and hospitality industries and the community (local, regional and global)
- Compile monthly recaps of story placements for leadership team by using Muck Rack media monitoring software
- Assist with planning, organizing and executing special media, publicity and community events
- Assist with the coordination and production of marketing publications
- Support social media team by providing compelling video content and written copy that also can be shared across traditional media channels
Requirements
- Bachelor's Degree in journalism, marketing or communications, Required
- Prior experience in Public Relations or related field, Required
- Ability to effectively communicate information and ideas in written format, specifically as it relates to news releases and press kits
- Ability to communicate information in verbal format
- Strong editing skills
- Manage and implement publicity plans to garner local coverage
- Knowledge of creating SEO content
- On-camera experience as a spokesperson strongly preferred
- Must have the ability to initiate creative and innovative publicity and campaign ideas
- Strong organizational skills
- Ability to build and maintain relationships
- Established media contacts preferred
- Experience in the theme park, hospitality and/or tourism industry preferred
- Experience with graphic design and related software preferred
- Ability to function effectively in high-stress situations and sound decision-making skills required
- Ability to organize, plan and meet deadlines and budget restrictions required
Nice-to-haves
- Experience in the tourism, hospitality or entertainment industry, Highly Preferred
Benefits
- Equal opportunity employer
- Welcoming culture where ideas and decisions from all people support efforts to be relevant in an ever-changing world
