Publicist, Wesleyan University Press

$54,184 - $63,461/Yr

Wesleyan University - Middletown, CT

Full-time - Entry Level

Middletown, CT

Educational Services

About the position

The Publicist at Wesleyan University Press is responsible for promoting the press and its authors, managing approximately 18 new titles annually through various media channels. This role involves developing media contacts, implementing electronic marketing strategies, and supervising work-study students. The Publicist plays a crucial role in enhancing the visibility of the press and its publications through effective communication and outreach efforts.

Responsibilities

• Identifies the best and most appropriate audience for new titles.
• Researches, organizes, and develops media lists and contacts.
• Researches and writes publicity materials.
• Develops and maintains the press database of media contacts.
• Generates digital proof and reviews copy mailings.
• Arranges meetings with media editors and makes publicity visits as appropriate.
• Manages press nominations for book awards.
• Works closely with authors to maintain consistent messaging.
• Conducts meetings to pitch author events.
• Designs and schedules social media posts.
• Travels to exhibits, author signings, and conferences where responsibilities include running special author events, setting up and staffing book displays.
• Organizes book signings and other author events.
• Maintains database management systems containing Wesleyan University Press information, publishing industry contacts, and awards.
• Oversees social media posts and press blog.
• Meets with Marketing Manager monthly for planning and support.
• Assists Director and Marketing Manager with miscellaneous marketing requests; coordinating and communicating with other press departments.
• Orders office supplies and pays relevant invoices.
• Oversees student workers within Publicity department.

Requirements

• Associate's degree and a minimum of 2 years of related experience or an equivalent combination of education, training and experience.
• Knowledge of publicity in the Publishing industry.
• Knowledge of design software.
• Knowledge of social media platforms.
• Possess desktop computer skills including the fundamental use of internet, and Microsoft Office (Word and Outlook).
• Strong interpersonal skills with the ability to engage diverse groups and build networks.
• Effective communication skills with a demonstrated ability to establish and maintain effective relationships.
• Available for occasional overnight travel within the US.

Nice-to-haves

• Proficiency with database management systems.
• Proficiency with Adobe Creative Suite, WordPress, and FileMaker.
• Knowledge of the following fields: poetry, music, dance, preferred.
• Knowledge of content creation for social media and blog posts.
• Experience with scheduling social media.
• Experience supervising student workers.

Benefits

• Comprehensive group insurance plans
• Wellness programs and incentives
• Generous paid time off
• Retirement plans
• Flexible work schedules
• Employee and dependent tuition programs for those who qualify