Publicist

$60,000 - $62,400/Yr

Scholastic - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Publicist role at Scholastic is designed for an experienced professional to lead innovative publicity campaigns for young adult and children's book authors and illustrators. The position focuses on driving sales, enhancing visibility, and promoting the Scholastic mission through effective communication and collaboration with various stakeholders. The role demands strong organizational skills, the ability to work under pressure, and a proven track record in executing successful publicity strategies.

Responsibilities

• Execute lead publicity campaigns for approximately 15 titles/authors per season
• Pitch national, regional, and trade industry media contacts for reviews and interviews for print, broadcast, and online
• Research media contacts, create press materials, and complete mailing
• Plan and arrange travel for multi-city author tours with comprehensive tour schedules
• Pitch authors for speaking opportunities at consumer festivals and industry trade shows
• Collaborate with marketing colleagues on campaign strategy and tactics

Requirements

• 3-5 years' experience in book publicity
• Bachelor's degree or higher
• Strong organizational skills and attention to detail
• Familiarity with media databases such as Muck Rack and Cision a plus
• Knowledge of children's books and media preferred

Benefits

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan)
• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
• Tuition-Free programs for undergraduate and graduate degrees
• Generous Parental Leave Program
• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount