Publicity/Marketing Coordinator - College of Engineering

University of Connecticut - Mansfield, CT

Full-time - Entry Level

Mansfield, CT

Educational Services

About the position

The Publicity/Marketing Coordinator at the University of Connecticut's College of Engineering is responsible for developing and implementing marketing and communication strategies to enhance the College's visibility and reputation. This role involves creating content for various platforms, collaborating with stakeholders, and analyzing the effectiveness of marketing efforts to position UConn Engineering as a leader in the field.

Responsibilities

• Assist in planning and implementing marketing and promotional strategies on social media platforms.
• Design, write, schedule, post, and analyze engagement of social media content for four main platforms.
• Assist in planning, copywriting, and implementing marketing, communication, and promotional strategies.
• Design, schedule, and produce brochures, posters, promotional flyers, newspaper advertisements, and other informational and promotional materials.
• Maintain files of promotional activities for each initiative and assist in evaluating the success of promotional and marketing campaigns.
• Promote and foster internal and external relations through print and digital communications with college audiences.
• Assist with organizing and implementing campus event promotional coverage.
• Serve as a resource to other department/unit staff regarding effective promotional strategies.
• Lead student employees as assigned.
• Perform related work as required.

Requirements

• Bachelor's degree in English, journalism, communications, public relations, or a related field.
• At least two to three years of professional marketing/communications experience.
• Evidence of masterful writing ability, as demonstrated by writing samples; ability to adapt writing style for different media and audiences.
• Experience in the business/company applications of social media platforms including Facebook, Instagram, X, and LinkedIn.
• Ability to implement, track, analyze, and report social media and website traffic analytics.
• Ability to meet and enforce deadlines, take initiative, work independently to carry out complex assignments, and willingness to work flexible hours.
• Superior communication, interpersonal, and diplomatic skills.
• Strong project management and organizational skills and ability to make sound judgments.
• Proficiency in Microsoft Office.

Nice-to-haves

• At least three to four years of professional marketing/communications experience.
• Experience working in higher education.
• Experience working in STEM fields, especially in a marketing or communications role.
• Experience with content platforms and analytics tools such as Meta Business Suite, LinkedIn Campaign Manager, WordPress, Google Analytics, etc.
• Working knowledge and familiarity with graphic design programs (Adobe Creative Cloud Suite, Canva, etc.) preferred.

Benefits

• Employee and dependent tuition waivers at UConn.
• Competitive salary.
• Outstanding benefits package.