Qualitative Research Analyst

Tractor Supply - Brentwood, TN

Part-time - Mid Level

Brentwood, TN

Merchant Wholesalers, Durable Goods

About the position

The Qualitative Research Analyst at Tractor Supply Company is responsible for managing the customer insights community, designing and executing research projects, and analyzing qualitative and quantitative data to derive actionable insights. This role involves collaboration with various business leaders and requires strong project management skills to oversee multiple projects simultaneously.

Responsibilities

• Oversee recruitment and ongoing management of customer panels and communities
• Create engagement plan(s) to keep community members active
• Ongoing monitoring of community health and participation
• Collaborate with merchants and business leaders to design quantitative and qualitative community-based research projects
• Create surveys/discussion guides
• Moderate online discussion boards, interviews and focus groups
• Oversee end-to-end execution, including analysis and reporting of research studies to effectively communicate insights to business leaders and drive organization actions

Requirements

• 3+ years of experience in customer research, consumer insights or market research
• Bachelor's degree from an accredited college or university in Business, Statistics, Marketing or related field
• Experience in survey design and programming
• Knowledge of both quantitative and qualitative research techniques
• Excellent communication skills and ability to engage with customers
• Strong organization and project management skills
• Excellent critical thinking and problem solving
• Understanding of statistics
• Proficient in Microsoft Office, specifically Excel for data analysis
• Experienced with synthesizing and visualizing data in PowerPoint presentations

Nice-to-haves

• Experience with online customer community platforms
• Passion for animals, agriculture, gardening or outdoor activities

Benefits

• Empowerment to manage time for business and personal success
• Clear path for career growth
• Support for work-life balance through total rewards offerings