Recruitment and Marketing Coordinator

$46,000 - $52,000/Yr

The University of Alabama in Huntsville - Huntsville, AL

Full-time

Huntsville, AL

Educational Services

About the position

The Recruitment and Marketing Coordinator at the University of Alabama in Huntsville plays a crucial role in enhancing the college's brand and reputation while driving student recruitment and engagement. This position involves strategic leadership in marketing and event planning to effectively communicate the College of Nursing's message to various stakeholders, including prospective students, faculty, and community partners.

Responsibilities

• Develop, implement, maintain, supervise, and assess recruitment strategies for prospective students.
• Coordinate and attend recruitment fairs and events.
• Manage and support 'contact campaigns' to build interest in the college, track student leads, and maintain the student database.
• Plan and execute recruitment and showcase events, including facility arrangements, signage, promotion, displays, and audio/visual requirements.
• Recommend and implement targeted outreach strategies to potential students.
• Work with and supervise college ambassadors and faculty to ensure effective engagement with prospective students.
• Oversee the development of recruitment marketing materials (e.g., brochures, mailers, email campaigns) and create opportunities for prospective students to interact with faculty (e.g., campus visits, online events).
• Collaborate with the UAH Office of Admissions and Office of Marketing and Communications to design recruitment materials across media.
• Support Enrollment Management through the application life cycle, audit enrollment management data, and coordinate with academic advisors and faculty.
• Use data analyses and best practices to identify and implement enrollment growth opportunities.
• Develop, manage, and assess a comprehensive retention action plan to improve student retention, time-to-degree, and graduation rates.
• Develop an annual retention plan and assess the prior year's retention using various data inputs.
• Serve as a liaison to faculty and academic advisors to improve programs that increase or sustain enrollment and enhance student success.
• Collect, analyze, and report data on student persistence, learning, and satisfaction.
• Plan, coordinate, and execute student engagement activities, including Honors Day, Graduate Recognition, Week of Welcome, career workshops, guest speaker events, and others as needed.
• Plan, develop, maintain, and execute a marketing strategy for the College of Nursing to promote programs and enhance its brand image.
• Provide marketing and promotional support, including managing communications with the University's Marketing and Communications department for local, print, radio, or TV media.
• Utilize marketing channels, including social media, and collaborate with faculty and staff to create and gather content for marketing materials.
• Manage and coordinate marketing logistics, including collateral purchasing, signage, decorations, and building design elements to communicate the college brand.
• Secure and coordinate stories, write, edit, and assist with weekly internal communications (e.g., student updates) and quarterly external communications (e.g., for donors and alumni).
• Update the college website in collaboration with the CON IT Manager.
• Maintain client and participant databases, manage marketing materials and supplies, and organize both paper and electronic files.
• Manage workflows and prepare various reports on communications and event management.
• Supervise CON Student Ambassadors in collaboration with the Student Advisory Council's Vice President to support student recruitment and engagement.

Requirements

• Bachelor's degree in marketing or a related field or an equivalent combination of education and years of experience.
• 1-3 years of full-time verifiable marketing and communications work experience.
• Knowledge of traditional and digital marketing tools.
• Solid computer skills, including Microsoft Office.
• Excellent interpersonal, written, verbal, and communication skills.

Nice-to-haves

• 3-5 years of marketing and communications experience.
• Knowledge of marketing platforms, etc., Emma, Survey Monkey.
• Basic graphic design knowledge using PowerPoint, Microsoft Publisher, or comparable software.

Benefits

• Competitive salary range of $46,000 - $52,000.
• Affirmative Action/Equal Opportunity Employer.