Recruitment Marketing & Brand Manager

About the position

As the Recruitment Marketing Manager within our Talent Acquisition team, you’ll be responsible for developing and managing our enterprise recruitment marketing strategy and enabling recruitment marketing across our diverse lines of business. You will lead the development and delivery of content across our key platforms to develop, assess, and optimize Aramark’s recruitment marketing performance. You will be highly collaborative with internal stakeholders to influence employer brand and marketing strategies and ensure successful outcomes. As the primary steward of our employment brand, you’ll influence millions of candidates every year and work alongside a talented and engaged recruitment team to enable recruitment marketing efforts at scale.

Responsibilities

• Manage a recruitment marketing service offering to develop and implement recruitment marketing strategies nationally across 10 lines of businesses
• Create and manage employer branding presence across various platforms, managing and optimizing channels to drive top of funnel performance
• Manage external vendors to innovate recruitment marketing tactics and execute plans and achieve goals to optimize candidate flow
• Build and lead engagement strategies to drive traffic to talent pools and increase hiring outcomes
• Develop and maintain tools, materials and assets for recruiting and hiring teams to leverage to drive attraction to open roles and build brand presence
• Collaborate with the HR and recruitment teams to understand hiring needs and develop targeted marketing campaigns in priority markets
• Analyze and report on the effectiveness of recruitment marketing efforts, leveraging insights to optimize outcomes
• Lead internal marketing efforts to ensure awareness and visibility of open roles to internal talent
• Stay up-to-date with industry trends and best practices in recruitment marketing
• Manage, mentor, and develop direct reports, ensuring optimal performance to achieve desired outcomes

Requirements

• Bachelor’s degree in marketing or applicable field or equivalent years of work experience specific to the employment branding/social media space
• Five or more years of experience utilizing digital marketing/advertising tactics for a multi-unit brand
• Experience managing vendor relationships required
• Three or more years of experience within a recruitment or human resources role is highly preferred
• Project management experience including creative, development, budgeting, and agency management
• Experience using social media data and analytics tools