Regional Database Marketing Analyst

Full-time - Entry Level

Louisville, KY

Amusement, Gambling, and Recreation Industries

About the position

The Regional Database Marketing Analyst is responsible for the execution of direct marketing programs for a collection of gaming properties in the portfolio. This role involves segmenting customer databases, creating targeted offers within the source system, and deploying marketing emails to maximize customer engagement and drive revenue. The ideal candidate possesses strong analytical skills, attention to detail, and a deep understanding of customer segmentation strategies in the gaming industry.

Responsibilities

• Extract relevant customer data from various sources and consolidate it for marketing purposes.
• Segment customer lists based on demographics, gaming behavior, and other relevant criteria.
• Collaborate with marketing team members to develop targeted campaign strategies.
• Analyze past campaign and customer data to identify opportunities for optimization.
• Assist in the development of marketing offers and promotions tailored to specific customer segments.
• Utilize the casino's source system to create customized offers and incentives for targeted customer segments.
• Work closely with the analytics team to ensure offers are data-driven and aligned with business objectives.
• Coordinate with relevant departments to ensure seamless implementation of marketing offers across various channels.
• Design and execute email marketing campaigns using industry-standard tools and platforms.
• Develop compelling email content, subject lines, and calls-to-action to drive customer engagement.
• Monitor email deliverability, open rates, click-through rates, and other key performance metrics.
• Track and analyze the effectiveness of marketing campaigns in driving customer engagement and revenue.

Requirements

• Ability to effectively gather and analyze data to leverage in process management.
• Ability to analyze and interpret department needs and results to solve complex problems.
• Excellent customer service, oral, and written communication skills.
• Availability to work when needed, including weekends, nights, and holidays.
• Bachelor's degree in Marketing or related field required, or relevant work experience in database marketing and data analysis.
• Proficiency in Excel and Access required; experience with SQL strongly preferred.
• Able to obtain and maintain a valid gaming license for each of the CDI HRM and/or casino gaming jurisdictions where we operate.

Benefits

• 401K plan with company matching
• Employee Stock Purchase Program
• Health, dental, and vision insurance
• FSA and HSA with company contribution to HSA
• Tuition reimbursement and tuition discounts
• Be part of a growing and exciting industry!
• Professional development