Regional Digital Marketing + E-Commerce Manager

$85,000 - $85,000/Yr

The Westin Edina Galleria - Excelsior, MN

Full-time

Remote - Excelsior, MN

Accommodation

About the position

The Regional Digital Marketing & E-Commerce Manager is responsible for leading digital marketing efforts and optimizing e-commerce channels for a boutique portfolio of hotels. This role involves developing strategic marketing campaigns, managing e-commerce platforms, and driving revenue growth through innovative digital strategies. The position is remote with occasional in-person meetings and site visits required.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Manage and optimize e-commerce platforms to enhance user experience, increase conversion rates, and maximize bookings.
• Oversee paid media campaigns, including paid search, PPC, metasearch, display, retargeting, and social media ads, to achieve high ROAS.
• Utilize data analytics and consumer insights to refine marketing tactics and attract new audiences.
• Manage website content and SEO to improve search engine rankings and website performance.
• Execute email marketing campaigns to engage customers and drive repeat business.
• Collaborate with cross-functional teams, including Revenue, Sales, Operations, and Executive Leadership, to align marketing strategies with business objectives.
• Direct and manage relationships with external agencies specializing in digital, social, creative, SEO, SEM, and email marketing.
• Monitor and report on key performance indicators (KPIs), revenue, and other relevant metrics to assess campaign effectiveness and make data-driven recommendations.
• Stay current with industry trends and best practices to ensure the company remains competitive in the digital landscape.
• Create monthly reports to track the success of campaigns.
• Ensure all property brands are properly conveyed through digital channels.

Requirements

• Previous experience in a similar role in a luxury or upper upscale hospitality operation within both Marriott and independently-branded hotels.
• Strong knowledge of SEO, SEM, CRM, and email marketing strategies.
• Proficiency in data analytics and reporting tools.
• Excellent copywriting, content creation, and creative design skills.
• Experience with Adobe, Microsoft, Google, PowerPoint, Smartsheet, CRM systems, CMS systems, and project management tools.
• Strong communication skills, both verbal and written, including service recovery and resolution.
• Ability to stay calm under pressure and manage multiple concurrent demands while prioritizing responsibilities.
• Aptitude to perform numerical analysis of data and formulate conclusions and solutions.
• Approachable, authentic, and engaging demeanor, setting an example for all Associates.
• Results oriented and highly motivated self-starter.
• Flexibility to work a varied schedule, which may include weekends and holidays.