Regional Digital Marketing Manager

Life.Church - Edmond, OK

Full-time - Mid Level

Edmond, OK

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The YouVersion Regional Digital Marketing Manager is responsible for implementing and managing the regional digital marketing strategy for YouVersion, working closely with the Director of Digital Marketing. The role focuses on driving user acquisition and brand awareness through a multi-channel approach, utilizing both paid and organic marketing strategies. This position aims to align digital marketing efforts with Life.Church's mission of reaching people for Christ, leveraging innovative technology to create biblically-based experiences.

Responsibilities

• Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities that lead to installs, product usage, and brand awareness.
• Create monthly plans to drive traffic through paid user acquisition via channels like Apple's App Store and Google's universal ad campaigns.
• Develop and lead organic marketing strategies, primarily focusing on app store optimization (ASO).
• Supervise, mentor, and guide Digital Marketing Specialists to ensure alignment with the overall marketing strategy.
• Collaborate with multiple YouVersion teams to develop campaign assets and align on marketing needs.
• Work with key strategic partners to expand YouVersion's marketing reach through shared initiatives.
• Evaluate performance trends and adjust campaign budget allocation based on real-time analysis.
• Stay current with emerging opportunities in digital marketing and report on marketing spend ROI.

Requirements

• High school diploma or GED.
• 1-3 years of related work experience in digital marketing.
• Strong leadership skills and understanding of developing and guiding others.
• Excellent verbal, written, and interpersonal communication skills.
• Ability to self-motivate, make independent decisions, and solve problems innovatively.

Nice-to-haves

• Experience in mobile marketing.
• Familiarity with app store optimization (ASO).

Benefits

• Paid parental leave, including maternity, paternity, and adoption leave.
• Generous employer-paid leave for vacation, sick time, and other qualifying reasons.
• Comprehensive Medical, Dental, and Vision insurance.
• Life insurance policy provided at 2x annual salary at no cost.
• Short-Term and Long-Term disability coverage at 100% for full-time staff.
• Wellness and mental health benefits.
• Generous 401(k) retirement plan with employer contributions.
• $160 annually in development dollars for professional growth.
• Casual dress and work environment.