REGIONAL DIRECTOR, STRATEGIC MARKETING

CHRISTUS Health - Irving, TX

Full-time - Senior

Irving, TX

Ambulatory Health Care Services

About the position

The Regional Director of Strategic Marketing is a pivotal role within the CHRISTUS Health System, responsible for overseeing marketing activities across a designated group of ministries, which includes adult acute care hospitals, clinics, outpatient centers, and various other programs and facilities. This position is integral to supporting marketing initiatives for both new and existing services, aimed at achieving strategic growth and enhancing the health and wellbeing of the communities served by the organization. The Regional Director will be tasked with a wide array of marketing responsibilities that align with the strategic direction and positioning of the organization, ensuring that the brand is promoted, enhanced, and protected effectively. Under the guidance of system leadership, the Regional Director will plan, budget, and implement comprehensive marketing strategies, including advertising and branding efforts, to elevate the value and perception of the CHRISTUS brand while driving growth in healthcare and retail services. A deep understanding of local healthcare markets is essential, as the Regional Director will need to collaborate with various stakeholders to inform and direct marketing campaigns. This role also requires monitoring market dynamics and the competitive landscape to maintain a competitive edge, necessitating timely adjustments to marketing plans and messaging. The Regional Director will engage with a diverse range of stakeholders, including senior leadership, community leaders, and board members, while safeguarding the integrity of confidential corporate information. This position demands significant judgment in representing CHRISTUS positively and consistently, making it crucial for the Regional Director to embody the organization's values and ethics while driving results and fostering collaboration across departments.

Responsibilities

• Work with system marketing and strategy resources, regional CHRISTUS leaders, and the senior vice president of group operations to create and implement effective marketing plans that achieve ministry goals.
• Lead a team of marketing specialists to develop marketing plans, implement tactics in support of well-defined goals, and measure/report on performance.
• Monitor market dynamics and competitive landscape to achieve competitive market advantage, and provide timely and responsive changes to marketing plans, tactics, and messaging as appropriate.
• Adhere to and help implement CHRISTUS Health's new brand standards, ensuring consistency in image choice, messaging, tone, and branding across the market.
• Provide strategic direction in brand management, advertising, and marketing services for all components of the region.
• Ensure effective control of marketing results, ensuring that objectives are met within designated budgets.
• Manage and maintain vendor relationships as appropriate to responsibilities.
• Represent regional CHRISTUS marketing on various internal committees and task forces as requested.

Requirements

• Bachelor's degree in communications, public relations, marketing, business or related field required.
• Master's degree preferred.
• Proven track record working in a matrixed, collaborative environment with multiple stakeholders.
• Demonstrated ability to problem solve and support/innovate during change processes; strong human relations skills for handling sensitive issues.
• Demonstrated success in collaborating with key leaders, with excellence in customer service and maintaining high Associate engagement.
• Understanding of financial operations with the ability to meet/exceed expectations consistently.
• Ability to make effective presentations to various stakeholders including physicians and senior leadership.
• Highly organized and detail-oriented with excellent project management skills.
• Excellent oral and written communication skills, including creative approaches to marketing and communication platforms.
• Ability to effectively engage, manage, and grow a team of direct reports.
• Ability to work extended hours on occasion, including weekends and evenings.

Nice-to-haves

• Familiarity with the CHRISTUS markets preferred.
• Ten or more years of progressive leadership experience in marketing, corporate communications, and public/media relations.
• Health care experience highly preferred.
• Experience at an advertising or public relations agency may be helpful.