Regional Field Marketing Specialist (REMOTE Chicago, IL)

PerkinElmer - Downers Grove, IL

Full-time

Downers Grove, IL

Computer and Electronic Product Manufacturing

About the position

This position is focused on tailoring global marketing communications to meet the needs of regional customers and end markets. The role involves close collaboration with global marketing teams to ensure that regional needs are addressed effectively, facilitating the movement of prospects through the buying process. The field marketing professional will work with regional sales leaders to plan and execute tactical programs that support sales and growth goals for PerkinElmer solutions.

Responsibilities

• Fill the sales pipeline to support the sales financial targets.
• Translate sales objectives into strategies and project plans for marketing support.
• Maintain a strong relationship and communication plan with respective business units.
• Review digital plans and ensure execution and ROI: social, SEM, ABM, and 3rd party.
• Execute localized/customized global campaigns in the Americas region.
• Maintain lead, opportunity, and attendance targets for complete yearly events list.
• Ensure sales teams' quarterly objectives include driving customer engagement, customer awareness, and new customer acquisition.
• Engage with sales teams to coordinate and maximize impact of marketing activities.
• Determine sales enablement needs, working with relevant marketing partners to develop tools.
• Maintain timely field communication vehicles (Training, Internal Newsletters).
• Oversee regional new product launches, coordinating with global and regional teams.
• Deliver support to regional events as determined by sales directors and teams.
• Work closely with Product Line Leaders and Sales Team on changing priorities to maximize effectiveness of campaigns and events throughout the year.
• Monitor budget and effectiveness for owned responsibilities, developing clear ROIs around program spend.
• Ensure field marketing activities are aligned with business objectives, messaging, and corporate brand.
• Spend time in the field to develop a deep understanding of customer needs and market opportunities.

Requirements

• Minimum of a bachelor's degree in business, communication, marketing, or the sciences (must have communications experience if degree in the sciences).
• Minimum of 3 - 5+ years of marketing communications experience; sales experience is a plus.
• Solid skills using a variety of computer programs including Microsoft PowerPoint, Word, Outlook, Excel, and Adobe Suite.
• Knowledge of SEM, PPC, landing page practices, Google Analytics, and Sales Force.
• Excellent written and verbal skills; copywriting skills are a plus.
• A can-do and win-win attitude with the ability to multi-task.
• Knowledge and experience in the science market and/or analytical technologies is a plus.
• Strong project management skills and an adaptive and flexible attitude.

Nice-to-haves

• Experience in the science market and/or analytical technologies.

Benefits

• Annual compensation range of $99,800 to $120,000 based on qualifications and experience.