Regional Healthcare Marketing Manager

$110,000 - $130,000/Yr

NBBJ - Columbus, OH

Full-time - Mid Level

Columbus, OH

Professional, Scientific, and Technical Services

About the position

This position offers an exciting opportunity for those aiming to advance their marketing experience within a leading architectural firm. Regional Marketing Managers at NBBJ work closely with Practice Marketing Directors and Market Leaders to lead the marketing and client development programs within our East Coast offices. Regional Marketing Managers orchestrate effective new business/prospect efforts. They organize and implement targeted lead generation and client relationship programs, lead sales efforts, and implement strategies for thought leadership content programs that underscore NBBJ's point-of-view. Regional Marketing Managers have the opportunity to provide hands-on creation and management in the development and production of qualifications, proposals and interview presentations that grow potential clients, enhance current client relationships, and supports the execution of NBBJ's go to market strategy. The Marketing Manager partners, guides and mentors Marketing Specialists and Coordinators and acts as an effective advocate for members of the team.

Responsibilities

• Lead Generation & Client Relationships: In collaboration with senior studio and market leaders, support business development by identifying new opportunities, enhancing client satisfaction, and providing valuable insights to inform strategic decisions.
• Prospect & Point-of-Sale Strategies: Focuses pursuit teams on the best opportunities and organizes best-in-class marketing approach.
• Addresses client needs and articulates the fundamental design challenge and innovation opportunity through qualification packages, proposals, and presentations.
• Guides strategy for the implementation and integration of new collateral and messaging.
• Develops new methods for engaging with prospective clients in an entrepreneurial way.
• Deploys NBBJ's internal marketing best practices toolkit for point of sale excellence.
• Conduct Debriefs to ensure learnings and insight flow back into the pursuit teams and marketing leadership.
• Integrate ideas-based marketing early in the proposal and interview response.
• Ensure strong market context knowledge and conduct robust research at the beginning of efforts.
• Encourage side door (cross practice) expertise and lean-in strategies to bolster credibility and value creation.
• Cross practice content application and implementation, including integration of point-of-view material.
• Flow relevant external Communication pieces into marketing material to create strong client relevancy.
• Migrate quals based thinking to value creation.
• Schedules and organizes an effective go/no go process.
• Leads and orchestrates marketing meetings.
• Ensures the organization and accessibility of practice metrics and marketing materials.
• Works collaboratively with the Marketing Systems Manager and Firmwide Director of Marketing to ensure best practices are being deployed.
• Leads the adoption and use of the CRM database in partnership with Market Leaders.
• Identifies strong go-to market messaging to be used in client proposals and qualifications.
• Acts as a resource ambassador, navigating marketing resources into a best in class deliverable.
• Engages marketing and pursuit teams in Columbus, New York, and Boston offices, with occasional travel.

Requirements

• Degree in Marketing, Communications or other applicable discipline.
• Minimum of 8-10 years of industry/relevant experience.
• Management of a marketing sector and supervisory experience preferred.
• Intermediate/Expert understanding of the Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Understanding of basic layout and graphic design principles.
• Excellent writing and editing skills.
• Exceptional time management and organizational skills.
• Experience in proposal management for professional services firms.
• Ability to work efficiently under multiple deadlines and manage large teams.
• Good interpersonal communication skills.
• Knowledge of Deltek Vision, OpenAsset, CRM and other databases a plus.

Benefits

• 100% covered employee healthcare costs.
• 401k contributions.
• Unique professional development opportunities.
• Volunteer opportunities.
• Access to leading technology and resources.