Regional Leasing & Marketing Director

JLL - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

251-500 employees

Real Estate

About the position

The Regional Leasing & Marketing Manager (RLMM) at JLL is responsible for developing and implementing tailored marketing strategies and budgets for a portfolio of multifamily and mixed-use commercial real estate assets. This role involves collaboration with onsite teams, marketing teams, and regional/national leadership to achieve clients' goals related to rent growth, occupancy, and market performance. The ideal candidate will have a strong background in leasing and marketing, with experience managing sales teams and marketing campaigns, and will support business development efforts through research and client presentations.

Responsibilities

• Develop a strategic marketing strategy and corresponding budget for each assigned property based on lifecycle stage and stakeholder goals.
• Implement and manage marketing strategies, programs, and budgets to achieve portfolio performance goals.
• Monitor and revise strategies and budgets in consultation with clients based on market conditions.
• Provide input into budgets including lease-up schedules and annual leasing projections.
• Participate in third-party management sales pitches by researching marketing opportunities and presenting strategies.
• Manage lead generation and advertising platforms to drive qualified sales leads; negotiate pricing when necessary.
• Research competitive communities and market trends that may impact asset value or performance.
• Direct external agencies to develop and enhance property websites.
• Lead the naming and branding process for newly developed and repositioned assets.
• Recommend outreach marketing, resident functions, and advertising campaigns to build positive awareness in the community.
• Utilize data for decision-making and leasing strategy development.
• Conduct ongoing reviews to ensure public-facing information is accurate and updated.
• Support on-site teams with reputation management and timely responses.
• Drive leasing performance and exceed client expectations on KPIs.
• Develop a high-performance sales team and culture, focusing on team outputs and professional development.
• Create and implement a leasing training curriculum for onsite leasing associates.
• Serve as the primary contact with all marketing vendors and assist in acquisition and disposition assignments.
• Travel to assigned markets regularly to ensure familiarity with properties and develop relationships.

Requirements

• Bachelor's degree in marketing, public relations, design, business, analytics, or related field preferred.
• 3+ years in real estate marketing with a specialty in multifamily assets is required; leasing experience is required.
• Experience marketing properties in Chicago and understanding of the Chicago rental market is essential.
• Experience with various property types including lease-up, stabilized, owner-managed, and third-party managed is preferred.
• Hands-on experience with lead generation platforms including SEO/SEM, PPC, ILSs, and social media is required.
• Experience with marketing functionality in complex CRM software systems, preferably Yardi.
• Branding and brand management experience preferred.
• Experience managing locations across multiple markets and working with a geographically dispersed team is necessary.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience with conventional, Class-A assets is required; candidates without Class-A lease-up experience will not be considered.
• Experience with brand marketing agencies is preferred.

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays