Regional Manager, Social Media & Digital Content

Six Flags Entertainment Corporation - Buena Park, CA

Full-time - Mid Level

Buena Park, CA

Amusement, Gambling, and Recreation Industries

About the position

The Regional Manager of Social Media & Digital Content will lead strategic initiatives to enhance the digital presence of parks within the region. This role focuses on organic social media channels, web content, newsletters, and blogs, overseeing a team responsible for executing effective digital strategies. The manager will ensure alignment with the company's goals and branding while enhancing brand visibility and driving audience engagement.

Responsibilities

• Develop and lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals and branding within the region.
• Lead and manage a team of digital content area managers to ensure effective execution in alignment with strategic goals.
• Guide editorial planning to ensure consistent and strategic delivery across all channels.
• Collaborate with key stakeholders across departments to align strategic objectives and execution.
• Monitor, analyze and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met.
• Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment.
• Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
• 3 - 5 years of experience in social media management, preferably in the entertainment, hospitality, or attractions industry.
• Proven leadership and team management experience.
• Deep understanding of social media platforms, analytics tools, and best practices.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
• Strong written and verbal communication skills with a customer service mindset.
• Ability to work independently and collaboratively in a fast-paced environment.