Hm.Clause - Davis, CA
posted 5 months ago
The Regional Marketing Communications Manager at HM.CLAUSE plays a pivotal role in shaping the marketing strategies and communications activities within the assigned region. Reporting to the Global Customer Excellence Director, this position is responsible for the strategic planning and execution of marketing initiatives that align with the company's goals of supporting farmers and enhancing the quality of agricultural production. The manager will work closely with business stakeholders to define and implement marketing strategies that promote products and commercial brands, ultimately driving sales and business growth. In this role, the manager will establish a comprehensive marketing communication approach that caters to segmented customers and their personas. This includes leading and prioritizing various marketing communication channels, both online and offline, to ensure alignment with the overall business strategy. The manager will also be accountable for the marketing communications budget, ensuring that it is defined, followed up, and executed in accordance with global guidelines. The position requires the validation and control of local marketing communications action plans, ensuring they integrate corporate marketing communications actions decided at the Business Unit level. The manager will collaborate with the team and business stakeholders to develop an annual roadmap and operational marketing communication plan that aligns with sales targets, while also monitoring implementation at both regional and local levels. Additionally, the manager will conduct market research to understand customers' buying journeys and the impact of communication strategies. Establishing and monitoring key performance indicators (KPIs) to measure the return on investment (ROI) of marketing efforts is also a critical responsibility. The manager will participate in regional executive meetings, assisting General Managers and the Regional VP in leveraging new go-to-market approaches and marketing communication strategies. As part of the global marketing communication team, the manager will work alongside Regional Marketing Communication Managers from Asia and Europe, managing external parties such as vendors and event planners to foster a strong customer service mindset. The role also includes managing and inspiring a team of local marketing communication leads, focusing on their professional development and talent management, while fostering a culture of growth and best practice sharing across regions.