Regional Marketing Director - R-104317

$95,000 - $177,000/Yr

Cable One Incorporated - Sioux City, IA

Full-time - Senior

Onsite - Sioux City, IA

5,001-10,000 employees

Specialty Trade Contractors

About the position

At Sparklight and Cable One, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace. The Regional Marketing Director provides leadership and oversight for marketing in an assigned division/region reporting to the Senior Director, Regional Operations. This role will oversee team efforts to plan and carry out local and regional marketing initiatives and support strategic and tactical marketing efforts throughout the organization, driving subscriber growth at the regional level. The Regional Marketing Director will assist with the development and alignment of local and regional marketing, advertising and promotional activities, help create and drive implementation of brand awareness campaigns and associated deliverables for website, print, digital and other media in support of marketing programs and initiatives. The role will be responsible for monitoring reviews and reports on marketing activities, local competition, sales impact and budget execution. The Regional Marketing Director serves as a local representative at regional marketing events, representing Sparklight with a focus on subscriber growth. There will also be travel to support our markets throughout Nebraska, Missouri, Indiana, Kansas, Illinois and North Dakota. The Director, Regional Marketing will play a pivotal role in shaping and executing the marketing strategy to drive growth and brand engagement within the region.

Responsibilities

• Oversees Marketing teams, leaders and processes.
• Works with Product and Marketing teams / stakeholders to develop strategies and manage marketing programs.
• Oversees and owns all facets of Marketing, including market planning and analysis, brand management, customer insights, strategy development, segmentation, creative development, go-to-market strategies, channel management, customer lifecycle management and retention.
• Supports the implementation of go-to-market strategies, including product, price, promotion and place.
• Aligns Marketing's targets with sales and distribution teams.
• Works with Industry Relations & Events leadership to define, develop and execute special events, including trade shows.
• Builds and nurtures relationships with media, third-party service providers and other stakeholders.
• Directs and supports market research collection, analysis and interpretation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or advanced degree in Marketing or Business preferred.
• 8-10 years of experience in a senior marketing role, preferably with experience managing regional or multi-location marketing efforts.
• Marketing certifications a plus - Certified Professional Marketer (CPM), Digital Marketing Certification, Chartered Institute of Marketing (CIM) qualifications, American Marketing Association (AMA) Professional Certified Marketing (PCM).
• Experience in developing and executing successful marketing strategies and campaigns.
• Demonstrated ability to drive customer acquisition and retention.
• Knowledge of telecom infrastructure, technology, and market trends.
• Knowledge of regional market trends and customer behaviors.
• Ability to think creatively and innovatively to develop new marketing ideas and strategies.
• Strong strategic planning skills to align regional marketing efforts with overall company goals.
• Strong project management skills to oversee multiple marketing initiatives simultaneously.
• Ability to manage budgets and resources effectively.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Nice-to-haves

• Experience in the telecom industry is a plus.
• Familiarity with digital marketing tools and analytics.

Benefits

• Medical, dental, and vision plans - start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k) - 100% company match (match program starts first day of service, up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection
• Tuition reimbursement (up to $5,250 on 1st year)
• Free cable and internet services to associates who live in a serviceable area
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment