Regional Marketing Director

Cable One Incorporated - Sioux City, IA

Full-time - Senior

Sioux City, IA

Specialty Trade Contractors

About the position

At Sparklight and Cable One, we prioritize keeping our customers and associates connected to what matters most. For our associates, this translates into a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace. The Regional Marketing Director plays a crucial role in providing leadership and oversight for marketing in an assigned division or region, reporting directly to the Senior Director of Regional Operations. This position is responsible for overseeing team efforts to plan and execute local and regional marketing initiatives, as well as supporting strategic and tactical marketing efforts throughout the organization to drive subscriber growth at the regional level. The Regional Marketing Director will assist in the development and alignment of local and regional marketing, advertising, and promotional activities. This includes creating and implementing brand awareness campaigns and associated deliverables across various media, including websites, print, and digital platforms, in support of marketing programs and initiatives. The role also involves monitoring and reporting on marketing activities, local competition, sales impact, and budget execution. As a local representative at regional marketing events, the Regional Marketing Director will represent Sparklight with a focus on subscriber growth. The position requires travel to support markets throughout Nebraska, Missouri, Indiana, Kansas, Illinois, and North Dakota, playing a pivotal role in shaping and executing the marketing strategy to drive growth and brand engagement within the region.

Responsibilities

• Oversees Marketing teams, leaders, and processes.
• Works with Product and Marketing teams/stakeholders to develop strategies and manage marketing programs.
• Oversees and owns all facets of Marketing, including market planning and analysis, brand management, customer insights, strategy development, segmentation, creative development, go-to-market strategies, channel management, customer lifecycle management, and retention.
• Supports the implementation of go-to-market strategies, including product, price, promotion, and place.
• Aligns Marketing's targets with sales and distribution teams.
• Works with Industry Relations & Events leadership to define, develop, and execute special events, including trade shows.
• Builds and nurtures relationships with media, third-party service providers, and other stakeholders.
• Directs and supports market research collection, analysis, and interpretation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Master's degree or advanced degree in Marketing or Business preferred.
• 8-10 years of experience in a senior marketing role, preferably with experience managing regional or multi-location marketing efforts.
• Marketing certifications a plus - Certified Professional Marketer (CPM), Digital Marketing Certification, Chartered Institute of Marketing (CIM) qualifications, American Marketing Association (AMA) Professional Certified Marketing (PCM).
• Experience in developing and executing successful marketing strategies and campaigns.
• Demonstrated ability to drive customer acquisition and retention.
• Knowledge of telecom infrastructure, technology, and market trends.
• Knowledge of regional market trends and customer behaviors.
• Ability to think creatively and innovatively to develop new marketing ideas and strategies.
• Strong strategic planning skills to align regional marketing efforts with overall company goals.
• Strong project management skills to oversee multiple marketing initiatives simultaneously.
• Ability to manage budgets and resources effectively.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Nice-to-haves

• Experience in the telecommunications industry.
• Familiarity with digital marketing tools and analytics platforms.
• Proven track record of successful brand management.

Benefits

• Medical, dental, and vision plans - start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k) - 100% company match (match program starts first day of service, up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection
• Tuition reimbursement (up to $5,250 on 1st year)
• Free cable and internet services to associates who live in a serviceable area
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment