Regional Marketing Manager, Central Region

AbbVie - Chicago, IL

Full-time - Mid Level

Chicago, IL

Chemical Manufacturing

About the position

The Regional Marketing Manager (RMM) for AbbVie will be responsible for developing and executing marketing strategies within the Central Region, which includes states such as Illinois, Texas, Oklahoma, Indiana, and Wisconsin. This field-based role requires collaboration with cross-functional teams to optimize brand performance in Immunology, ensuring alignment with national and regional marketing initiatives and strategic brand plans.

Responsibilities

• Lead projects through the promotional review process to deliver high-quality work in a timely manner while ensuring compliance with regulatory guidelines.
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and peer-to-peer education programming.
• Evaluate the effectiveness of key marketing tactics and make strategic recommendations for brand optimization.
• Provide insights based on key business questions to inform marketing strategy and resource optimization.
• Collaborate with field leadership to optimize the implementation of marketing strategies in the assigned geography.
• Understand market drivers, competitive landscape, and provider dynamics in the assigned geography.
• Coordinate deliverables with external vendors and internal departments including Marketing, Market Research, Legal, and IT.
• Identify and strengthen relationships with External Experts and relevant associations in the assigned geography.
• Develop and execute regional engagement plans for External Experts to drive marketing engagement.

Requirements

• Bachelor's Degree
• At least 2 years of experience in Immunology (preferred)
• Previous experience in sales, sales management, or marketing
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Nice-to-haves

• Previous Gastroenterology experience preferred

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Professional development opportunities
• Flexible scheduling