Regional Marketing Manager, Central Region

AbbVie - Milwaukee, WI

Full-time - Mid Level

Milwaukee, WI

Chemical Manufacturing

About the position

The Regional Marketing Manager (RMM) for the Central Region at AbbVie is a field-based role responsible for developing and executing marketing strategies within the immunology sector. The RMM will collaborate with cross-functional teams to optimize brand performance and ensure alignment with strategic brand plans. This position involves engaging with external experts and managing marketing initiatives across multiple states, including Illinois, Texas, Oklahoma, Indiana, and Wisconsin.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion.
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Evaluate the effectiveness of key marketing tactics and make strategic recommendations to leadership for brand optimization.
• Provide in-depth insights based on key business questions to inform marketing strategy and resource optimization.
• Lead partnerships with field leadership to optimize the implementation of marketing strategies.
• Understand market drivers, competitive landscape, and provider dynamics in the assigned geography.
• Coordinate deliverables of external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, and IT.
• Identify and strengthen commercial relationships with External Experts and relevant associations in the assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year.

Requirements

• Bachelor's Degree
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Ability to navigate a field and headquarter based matrix organization to drive strategy and brand performance
• Mastery of verbal and non-verbal communication and presentation skills.

Nice-to-haves

• Previous Gastroenterology experience preferred

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Professional development opportunities
• Flexible scheduling