Regional Marketing Manager, Central Region

AbbVie - Austin, TX

Full-time - Senior

Austin, TX

Chemical Manufacturing

About the position

The Immunology Regional Marketing Manager (RMM) is a field-based role responsible for developing and executing marketing strategies within the Central Region, including states such as Illinois, Texas, Oklahoma, Indiana, and Wisconsin. The RMM will collaborate with cross-functional teams to optimize brand performance and ensure alignment with AbbVie's Annual Strategic Brand Plans. This position involves engaging with External Experts and managing marketing initiatives to drive brand optimization and insight generation.

Responsibilities

• Lead projects through the promotional review process to deliver high-quality work on time.
• Manage strategy, execution, and budgeting for national and regional conventions and educational programming.
• Evaluate the effectiveness of marketing tactics and make strategic recommendations for brand optimization.
• Collaborate with field leadership to optimize the implementation of marketing strategies.
• Understand market drivers and competitive landscape in the assigned geography.
• Coordinate deliverables with external vendors and internal departments.
• Identify and build relationships with External Experts and relevant associations.
• Develop regional engagement plans for External Experts.

Requirements

• Bachelor's Degree
• Previous experience in sales, sales management, or marketing with at least 2 years in Immunology (preferred)
• Experience in Gastroenterology preferred
• Strong verbal and non-verbal communication skills
• Ability to work in a collaborative environment with cross-functional teams
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Ability to navigate a matrix organization and drive decision-making.

Nice-to-haves

• Experience in a fast-paced environment
• Previous experience in marketing within the pharmaceutical industry.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance