Regional Marketing Manager, Central Region

AbbVie - Oklahoma City, OK

Full-time - Mid Level

Oklahoma City, OK

Chemical Manufacturing

About the position

The Immunology Regional Marketing Manager (RMM) is a field-based role responsible for developing and optimizing national and regional marketing initiatives for AbbVie's Immunology products. The RMM will collaborate with cross-functional teams to ensure alignment with strategic brand plans and act as the face of the AbbVie Marketing team with External Experts. This position requires a deep understanding of market dynamics and the ability to drive brand performance through effective marketing strategies.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion.
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Evaluate the effectiveness of key marketing tactics and make strategic recommendations to leadership for brand optimization.
• Provide in-depth insights based on key business questions to inform marketing strategy and resource optimization.
• Lead partnerships with field leadership to optimize the pull-through of marketing strategies.
• Understand market drivers, competitive landscape, and provider dynamics in the assigned geography.
• Coordinate deliverables of external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, and IT.
• Identify and strengthen commercial relationships with External Experts and relevant associations in the assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year.

Requirements

• Bachelor's Degree
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Ability to navigate a field and headquarter based matrix organization
• Experience working in a collaborative environment with cross-functional teams

Nice-to-haves

• Previous Gastroenterology experience preferred

Benefits

• Health insurance
• 401k
• Paid holidays
• Professional development opportunities