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About the position
The Regional Marketing Manager (RMM) for Gastroenterology will be responsible for developing and executing marketing strategies within the Northeast region, specifically in states such as Massachusetts, New Jersey, Pennsylvania, and New York. This field-based role requires collaboration with cross-functional teams to optimize brand performance and ensure alignment with AbbVie's strategic brand plans. The RMM will engage with external experts and stakeholders to generate insights and drive marketing initiatives effectively.
Responsibilities
- Lead projects through the promotional review process to deliver high-quality work in a timely manner.
- Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, and advisory boards.
- Evaluate the effectiveness of key marketing tactics and make strategic recommendations for brand optimization.
- Provide insights based on key business questions to inform marketing strategy and resource optimization.
- Collaborate with field leadership to optimize the implementation of marketing strategies.
- Understand market drivers, competitive landscape, and provider dynamics in the assigned geography.
- Coordinate deliverables with external vendors and internal departments including Marketing, Market Research, Legal, and IT.
- Identify and strengthen relationships with External Experts and relevant associations in the geography.
- Develop regional engagement plans for External Experts and ensure tactical execution throughout the year.
Requirements
- Bachelor's Degree
- At least 2 years of experience in sales, sales management, or marketing, preferably in Immunology or Gastroenterology.
- Strong verbal and non-verbal communication and presentation skills.
- Experience working in a collaborative environment with cross-functional teams.
- Ability to navigate a matrix organization and influence decision-making.
- Knowledge of applicable regulations and standards affecting pharmaceutical products.
Nice-to-haves
- Previous experience in Gastroenterology is preferred.
Benefits
- Health insurance
- 401k plan
- Paid holidays
- Professional development opportunities
- Flexible scheduling
