Regional Marketing Manager (Senior Advisor), Medicare (TX/OK/AZ) - Remote

Cigna - Frankfort, KY

Full-time - Senior

Hybrid - Frankfort, KY

Insurance Carriers and Related Activities

About the position

The Regional Marketing Manager (Senior Advisor) for Medicare is responsible for driving regional marketing plans across the West markets, focusing on customer growth and retention. This role collaborates with local market leadership to align marketing strategies with business objectives, ensuring compliance with regulations and continuous process improvement. The position requires effective communication, strategic thinking, and the ability to manage multiple projects in a dynamic environment.

Responsibilities

• Responsible for regional marketing plans, including material versioning and timely execution of strategies set by market and channel leadership.
• Review and present requests for localized opportunities.
• Act as a key conduit with channel marketing specialties (broker, provider, affinity, and enterprise marketing).
• Drive community awareness at the regional level to support growth of micro and macro markets.
• Develop and maintain community partnerships with the Community Marketing Manager.
• Evaluate learnings from existing campaigns to create effective strategies for awareness and consideration.
• Manage metrics for all business activities, measure results, and capture learnings for continuous improvement.
• Aid in the creation of baseline market assessments, including competitor analysis and target segment needs assessment.
• Collaborate with multiple levels of business unit teams, including sales and market leaders.
• Communicate marketing priorities throughout the assigned geography.
• Participate in the annual bid process, identifying new opportunities and trends.
• Stay current on consumer, competitor, and product insights to inform strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or equivalent discipline.
• 5-10 years of relevant marketing experience.
• Experience in developing and executing marketing plans.
• Ability to build collaborative relationships with sales and local market stakeholders.
• Curious and inquisitive nature with a consumer-focused perspective.
• Experience balancing strategy with operational realities.
• Ability to work effectively in a dynamic, team-based environment.
• Proven ability to lead in a heavily matrixed environment.
• Strong business acumen and ability to quickly adapt to new business areas.
• Excellent oral and written communication skills and executive presence.
• Excellent attention to detail.

Nice-to-haves

• Health care/Health insurance/Medicare experience preferred or experience in a highly regulated industry.
• Flexibility to work across different time zones.

Benefits

• Medical, vision, and dental insurance coverage.
• Well-being and behavioral health programs.
• 401(k) with company match.
• Company paid life insurance.
• Tuition reimbursement.
• Minimum of 18 days of paid time off per year.
• Paid holidays.